SIVOO's Quality On-Demand Multicultural Content Now Available on Brightcove

SIVOO's Quality On-Demand Multicultural Content Now Available on Brightcove

New Dedicated SIVOO Channel on Brightcove.com to Offer Quality Spanish, Chinese and Hindi Language Movies and Telenovelas

PHILADELPHIA, Dec. 20 /PRNewswire-FirstCall/ -- BroadRelay Holdings today announced that content from its SIVOO(TM) property, the first Internet TV network of multicultural on-demand entertainment programming, will appear on Brightcove.com, a new consumer destination for discovering and interacting with Internet TV channels. Since its launch in October 2006, the Brightcove.com website has quickly attracted quality content partners like SIVOO and a fast-growing consumer audience.

"Brightcove is a leading innovator in the online video industry and we are excited to have the opportunity to launch a channel on Brightcove.com featuring SIVOO's premier Chinese, Spanish and Hindi-language content," said Burhan Fatah, Ph.D., SIVOO's founder, president and chief executive officer. "We believe the new SIVOO channel will attract a more diverse online audience, including some of the fastest growing U.S. demographics, and at the same time give viewers more choice and flexibility to watch their favorite multicultural entertainment programming on-demand."

SIVOO will initially feature 30 full-length Spanish language programs on the SIVOO channel on Brightcove.com -- from movies to telenovelas -- that viewers can watch anytime via a flexible on-demand model. In addition, SIVOO plans to add Chinese- and Hindi-language programs in January. SIVOO will add six new movies each month to ensure the freshest selection of content.

Over the coming months, SIVOO also plans to take advantage of the Brightcove Syndication Marketplace to further expand distribution through affiliate websites.

For more information, please visit www.sivoo.com or visit the new SIVOO channel on the BrightCove network at http://www.brightcove.com/channel.jsp?channel=353529308.

About SIVOO

SIVOO is the Internet TV brand of BroadRelay Inc. Founded in 2000, SIVOO is the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

BroadRelay Holdings is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

SIVOO is a trademark of BroadRelay Holdings Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to BroadRelay or its management are intended to identify such forward- looking statements.

First Call Analyst:
FCMN Contact: jessica.grutowski@eurorscg.com
Web sites: http://www.sivoo.com
http://www.brightcove.com

Source: BroadRelay Holdings

CONTACT: Jessica Grutkowski, Euro RSCG Magnet, +1-212-367-6804,
or sivoopr@eurorscg.com

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