ROO Adds Lonely Planet Travel Channel to Online Video Network

ROO Adds Lonely Planet Travel Channel to Online Video Network

Expanded Content to Enhance ROO's Travel Category

NEW YORK, Dec. 21 /PRNewswire-FirstCall/ -- Internet broadcast specialist ROO and Lonely Planet, the world's leading independent travel guidebook publisher, web site and television production company, today announced the launch of a dedicated Lonely Planet channel on ROO's online video network that will showcase city-based destination videos, narrated by the authors of the Lonely Planet guide books written for that city. The videos will be featured as a part of ROO's Travel category syndicated to their network of partner websites.

A Lonely Planet channel will be created under ROO's Travel category and showcase destination videos available only to the ROO audience. This content will also be available to select sites across the ROO Network, expanding upon ROO's diverse online video content. Lonely Planet's travel destination content aims to inspire people to explore, have fun, and travel often. And they strive to provide travelers everywhere with reliable, comprehensive and independent travel information.

"We are pleased to be adding Lonely Planet content to our extensive library of video," said Robert Petty, CEO of ROO. "The specialized travel content will be a tremendous asset to the growing library of content currently available on the ROO network, enhancing the experience of the online user and encouraging them to spend more time viewing video on the site."

"At Lonely Planet we are constantly seeking to provide travelers with fun, stimulating and entertaining travel content across media, and online video has become a real alternative to television," said Laurence Billiet for Lonely Planet Television. "The partnership with ROO media will enable Lonely Planet videos to reach a new audience across a wide variety of websites.

The content on the both the Lonely Planet and ROO Network sites will be updated monthly. Lonely Planet currently has 8 travel destination content pieces, which it will be adding to in the future.

About Lonely Planet Television

Lonely Planet Television produces and develops some of the best travel and factual programming for international broadcasters, including the Discovery Channel, SBS, Eurosport and Current TV. Its flagship series, "Lonely Planet Six Degrees" is screening in over 100 countries. Lonely Planet Television is also producing a new range of short-form travel videos for online delivery,

About LonelyPlanet.com

From Sydney to Shanghai, LonelyPlanet.com provides the latest independent travel information and advice from the global traveller community. Over 5 million unique visitors per month visit LonelyPlanet.com to dream, plan, book and talk about real travels. Travellers can research thousands of destinations around the world, exchange travel advice and opinions with a loyal community of over 300,000 registered members, read blogs and in-depth reports from authors on the road, and book everything from unique hotels to round-the-world air tickets. Travellers can also purchase from the complete Lonely Planet book catalogue.

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) through its 100% subsidiary ROO Media Corporation, is the online video solutions company focused on meeting the specific needs of large enterprise companies. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become the de- facto standard in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the Internet broadcast company of choice for companies seeking effective strategies for monetizing online video.

First Call Analyst:
FCMN Contact: jfugel@kwitco.com

Source: ROO Group Inc.

CONTACT: Jen Fugel of Kwittken & Company for ROO Group Inc., +1-646-747-
7145, or jfugel@kwitco.com

Web site: http://www.roo.com/

-------
Profile: intent