Jon Bon Jovi and Kenneth Cole Team Up to Build Homes for the Needy with a Star-Studded Benefit 'R.S.V.P. To Help' on January 25, 2007

Jon Bon Jovi and Kenneth Cole Team Up to Build Homes for the Needy with a Star-Studded Benefit 'R.S.V.P. To Help' on January 25, 2007

Jon Bon Jovi Performs Acoustic Set

NEW YORK, Dec. 21 /PRNewswire/ -- Kenneth Cole Fragrances announces that on January 25, 2007, Jon Bon Jovi together with designer Kenneth Cole will host "R.S.V.P. to HELP," a fundraiser to benefit the homeless. R.S.V.P. Kenneth Cole is the new fragrance for men distributed by Coty Prestige. It is part of an ongoing collaboration between Cole and Bon Jovi to raise awareness about homeless issues.

The event begins at 7:30PM and will take place at the Tribeca Rooftop located at 2 Desbrosses Street in New York City. The evening will kick off with comedy by celebrity host, comedian Lewis Black, who is best known for his regular appearances on Comedy Central's The Daily Show. Lewis Black's recent projects include "Accepted," "Farce of the Penguins," "Unaccompanied Minors" and an HBO special entitled "Lewis Black: Red, White, & Screwed."

Additional highlights will include a silent and live auction of exciting one-of-a-kind luxury items. Celebrity guests and VIPs will be among the 500 guests that are expected to attend. Jon Bon Jovi will take the stage and perform an acoustic set, which will be followed by a very private VIP party that will take place on the rooftop.

100 % of proceeds from the night will go directly to benefit three (3) very special charities. They are: the international non-profit organization Habitat for Humanity; the national non-profit organization HELP USA, and the Philadelphia Soul Charitable Foundation.

"I am honored to collaborate with Jon on such a heart-warming project as R.S.V.P. to HELP. We have the same vision of helping those less fortunate and the partnership just works, says Kenneth Cole. "This night will be very special to a lot of people." This is the second charitable venture that Kenneth and Jon have worked on together, the first being a collection of co-designed jackets with proceeds also benefiting the homeless.

Catherine Walsh, Senior Vice President of American Fragrances for Coty Prestige says, "Jon Bon Jovi's charismatic persona embodies the spirit of the R.S.V.P.Kenneth Cole fragrance collection -- masculine, empowered, and inspired. As a celebrity who utilizes their place in the spotlight to help others, his involvement with the Kenneth Cole brand is what R.S.V.P.Kenneth Cole is all about: responding to the cause and giving back."

The event Host Committee includes: Elton John, Al and Tipper Gore, Susan Sarandon, Matthew McConaughey, Kevin Bacon, Joe Torre, Rachael Ray, Michael Strahan, Donny Deutsch, Maria Menounos, Peter Hochfelder, Maria Cuomo Cole, John Sykes, Catherine Walsh and Rob Light with former President Bill Clinton serving as Honorary Chair.

Ticket prices begin at $250. For further information or for tickets, please call 212-591-0101 or visit www.rsvptohelp.org.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry. For over 100 years, Coty has delivered innovative products to consumers in 92 markets worldwide.

Today, Coty is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by entrepreneurial spirit, passion, innovation and creativity, Coty has developed an unrivaled portfolio of over 35 designer, celebrity and lifestyle brands.

The Coty Prestige brand portfolio is distributed in prestige and ultra- prestige stores and includes designer brands -- Calvin Klein, Cerruti, Chloe, Jette, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood; celebrity brands -- Desperate Housewives, Jennifer Lopez and Sarah Jessica Parker; and lifestyle brands -- Baby Phat, Chopard, Davidoff, Lancaster, Nautica and Phat Farm.

The Coty Beauty brand portfolio is more widely distributed and includes celebrity brands -- Celine Dion, David and Victoria Beckham, Isabella Rossellini, Kylie Minogue, mary-kateandashley and Shania Twain; and lifestyle brands -- adidas, Aspen, Astor, Calgon, Chupa Chups, Espirit, Exclamation, Jovan, Miss Sixty, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields. For additional information about Coty Inc., please visit www.coty.com.

Information on the beneficiaries:

Habitat for Humanity seeks to eliminate poverty housing and homelessness from the world, and to make decent shelter a matter of conscience and action. Habitat for Humanity invites people of all backgrounds, races and religions to build houses together in partnership with families in need.

HELP USA's mission is to empower the homeless and others in need to become and remain self-reliant. Through the development of quality housing with on site support services, HELP USA provides resources for its residents to become independent and productive.

The Philadelphia Soul Charitable Foundation exists to combat issues that force families and individuals into economic despair through the creation of programs and partnerships that break the cycle of poverty and homelessness. It is the organization's goal to offer assistance in establishing programs that provide for permanent, affordable housing while supporting social services and job training programs.

For information about the above organizations go to www.habitat.org, www.helpusa.org, and www.philadelphiasoul.com/community.

Source: BWR Public Relations for "R.S.V.P. to HELP"

CONTACT: Mary Kaye Daniels of BWR Public Relations, +1-212-901-3938,
marykaye.daniels@bwr-ny.com

Web site: http://www.coty.com/
http://www.habitat.org/
http://www.helpusa.org/
http://www.philadelphiasoul.com/community

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