MultiVu Video Feed: Beaches On Wheels: Innovative Promotional Campaign Showcases Sun and Sand

MultiVu Video Feed: Beaches On Wheels: Innovative Promotional Campaign Showcases Sun and Sand

NEW YORK, Dec. 14 /PRNewswire/ -- An exciting new promotional campaign is rolling through urban cities in an effort to promote the hottest tourist destination for Americans. In an effort to solidify Mexico's position as the number one winter tourist destination for North Americans, the heated glass "beaches on wheels" displays illustrate Mexico's popularity as a winter getaway. Imagine an inviting oasis literally rolling through the concrete jungles of urban cities this winter. That's what this innovative "movement" is doing.

Mexico's turning up the heat as its "beaches on wheels" themed mobile display drives through town. The cutting edge advertising campaign literally showcases what the number one winter destination has to offer.

The heated, glass, "beaches on wheels" features real life sunbathers lounging in the sand surrounded by lush vegetation. In the background, a video reinforcing that which North Americans prove every year: Mexico's position as a top spot for adventure and ecotourism. To find out more, check out www.visitmexico.com.

SATELLITE FEEDS:

Thursday, December 14th, 2006 Friday, December 15th, 2006
1:00 PM - 1:15 PM ET 1:15 PM - 1:30 PM ET
IA 6 IA 6
Transponder 17 Transponder 15
C-Band C-Band
Downlink Freq: 4040 Vertical Downlink Freq: 4000 Vertical

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NEWS: New Innovative Promotional Campaign Showcases the Sun and Sand of Mexico's Beaches

FORMAT: News Package With Extra Soundbites and B-roll.

SOUNDBITES:
* MOS

B-ROLL INCLUDES: ***Winter Crowds***Mexico Tourism Bus Footage***

VIDEO PROVIDED BY: Mexico Tourism Board

Video: http://www.prnewswire.com/broadcast/26175/press.shtml
Source: Mexico Tourism Board

CONTACT: For technical information or hard copy, please call:
MultiVu Media Relations, +1-800-653-5313, ext. 3

Web site: http:/// www.visitmexico.com

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