Linktone to Establish Exclusive Partnership With Hainan Satellite ('Travel Channel China') for Wireless Value Added Services

Linktone to Establish Exclusive Partnership With Hainan Satellite ('Travel Channel China') for Wireless Value Added Services

SHANGHAI, China, Dec. 26 /Xinhua-PRNewswire/ -- Linktone Ltd. (NASDAQ:LTON), a leading provider of wireless interactive entertainment products and services to consumers in China, announced today that the Company has signed an exclusive partnership with Hainan Satellite (i.e. ''Travel Channel China''), an innovative and unique media channel in China. Under the terms of the agreement, Linktone will be the exclusive partner to Hainan Satellite providing interactive wireless value added services for all its television programming. In addition, Linktone will provide product development, technical support, as well as 24-hour customer service support for Hainan Satellite. As one of the most popular and well recognized media assets in China, Hainan Satellite is an award-winning national television station and producer of China's broadcast of the Miss World Pageant.

(Logo: http://www.xprn.com.cn:9080/xprn/sa/20061101171222-64.jpg )

Chief Executive Officer Michael Li commented, ''We are delighted to announce this exclusive partnership with Hainan Satellite, a television station with coverage in all 31 provinces throughout China and a broad audience of more than 300 million viewers. As the exclusive provider of wireless value added services for Hainan Satellite interactive programming, Linktone continues to execute its ongoing strategy of developing new media initiatives while delivering a differentiated product.''

Mr. Huang, General Manager of Hainan Satellite said, ''We successfully organized the Miss World Pageant, and received recognition with five awards dating back to 2004 for best program invention and most valuable TV media for investment. While we seek new platforms to reach out to the vast audience in China, we believe Linktone is an excellent partner for us in helping drive the convergence of new and traditional media while using wireless as the channel.''

About Linktone Ltd.

Linktone Ltd. is a leading provider of wireless interactive entertainment products and services in China. Linktone provides a diverse portfolio of services to wireless consumers, with a particular focus on media, entertainment and communications. These services are promoted through the Company's own marketing channels and through the networks of the mobile operators in China Through in-house development and alliances with international and local branded content partners, the Company develops, aggregates, and distributes innovative and engaging products to maximize the breadth, quality and diversity of its offerings. Linktone categorizes China's wireless services landscape as ''MAGIC'' -- Music, Advanced Gaming, Graphics, Instant Messaging and Community.

About Travel Channel China

Hainan Satellite, the parent company of Travel Channel China, is a rising TV media asset in the People's Republic of China. The Travel Channel China is a leading nationwide television channel for travel information throughout China. The Travel Channel China broadcasts 24-hours a day, and currently covers all 31 provinces with a viewer audience of over 300 million in China.

FORWARD-LOOKING STATEMENTS

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: current or future changes in the policies of the PRC Ministry of Information Industry and the mobile operators in China or in the manner in which the operators enforce such policies; the risk that other changes in Chinese laws and regulations, or in application thereof by other relevant PRC governmental authorities, could adversely affect Linktone's financial condition and results of operations; the risk that Linktone will not be able to compete effectively in the wireless value-added services market in China for whatever reason, including competition from other service providers or penalties or suspensions for violations of the policies of the mobile operators in China; the risk that Linktone will not be able to develop and effectively market innovative services; the risk that Linktone will not be able to effectively control its operating expenses in future periods or make expenditures that effectively differentiate Linktone's services and brand; and the risks outlined in Linktone's filings with the Securities and Exchange Commission, including its registration statement on Form F-1 and annual report on Form 20-F. Linktone does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Investor Relations
Edward Liu
Linktone Ltd.
Tel: +86-21-6361-1583
Email: edward.liu@linktone.com

Brandi Piacente
The Piacente Group, Inc.
Tel: +1-212-481-2050
Email: brandi@thepiacentegroup.com

Source: Linktone Ltd.

CONTACT: Investor Relations - Edward Liu of Linktone Ltd.,
+86-21-6361-1583, or edward.liu@linktone.com; or Brandi Piacente of The
Piacente Group, Inc., +1-212-481-2050, or brandi@thepiacentegroup.com, for
LTON

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