Groove Mobile Powers Series of Exclusive World Premieres

Groove Mobile Powers Series of Exclusive World Premieres

Hip Hop and Reggae Artists From The Orchard's Catalogue Choose Mobile Phone Debuts Before Digital or Physical Release

BEDFORD, Mass., Dec. 7 /PRNewswire/ -- Groove Mobile, the world's leading mobile music commerce platform, announced today a series of exclusive world premieres available starting today on mobile phones from top hip hop and reggae musicians distributed by The Orchard, the world's leading digital distributor and marketer of independent music. Developed in a marketing partnership between The Orchard and Groove Mobile, the exclusive world premieres include tracks by Pete Rock, Talib Kweli, DJ Crucial, Max Romeo and U-Roy, all of whom chose to debut their latest releases on mobile phones several weeks before the songs are available either on iTunes or at music stores.

Available Today through Groove Mobile:

* Exclusive tracks by Pete Rock and Talib Kweli (Nature Sounds);
available on iTunes Dec. 26 and in CD stores Jan. 2007
* DJ Crucial (F5 Records) available in stores Feb. 2007

Coming on Dec. 11 in Europe & New Zealand and Dec. 12 in North America:

* Max Romeo (Ariwa) available in stores Jan. 2007
* U-Roy (Ariwa) available in stores Jan. 2007

Leveraging Groove Mobile's global reach to over 85 million wireless customers on a dozen wireless carriers including Sprint (US), Orange (UK), Telenor (Norway), Djuice (Norway), Telecom New Zealand, TMN (Portugal), and PTC Era (Poland) among others, mobile music fans around the globe will be the first to purchase these artists' previously unreleased tracks.

"Groove Mobile is reaching millions of music fans that demand the latest from independent musicians on their mobile phones and enjoy being the first to hear exclusive tracks from their favorite artists," stated Adam Sexton Chief Marketing Officer of Groove Mobile. "More than just building buzz, exclusives on mobile are the best way to reach today's highly engaged and motivated music community who choose to listen to music on mobile phones."

Since debuting its first music platform in 2004, Groove Mobile has received awards and top ratings for ease of use and innovation from consumers, trade associations, industry analysts, magazines and Internet publications. Groove Mobile is also recognized for its industry leadership including powering the first US mobile music service, providing the first US dual download feature, creating the first music discovery recommendations based on purchase history, and launching the first peer to peer sharing of music clips via text messaging.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Groove Mobile powers 3UK, the UK's top rated mobile music service and the first mobile music service in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering Tell-a-Friend feature. Groove Mobile's direct download service is available in the US, Canada, the UK, Europe, and Australasia and provides access to music from all the major labels and the top independent labels and distributors. www.groovemobile.com.

Source: Groove Mobile

CONTACT: Bennet Ratcliff of Ratcliff Strategies, +1-310-261-0408,
bennet@ratcliffstrategies.com, for Groove Mobile

Web site: http://www.groovemobile.com/

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