Two Big Names in Entertainment - BLOCKBUSTER and Jessica Simpson - Launch BLOCKBUSTER Total Access(TM)

Two Big Names in Entertainment - BLOCKBUSTER and Jessica Simpson - Launch BLOCKBUSTER Total Access(TM)

Simpson Receives Nation's First BLOCKBUSTER Total Access Celebrity VIP Membership and Shares Her Top-5 Favorite Rentals

HOLLYWOOD, Calif., Nov. 2 /PRNewswire-FirstCall/ -- To mark the launch of BLOCKBUSTER Total Access(TM) -- the totally new rental program that gives online subscribers unprecedented access to movies -- Blockbuster Inc. (NYSE:BBI)(NYSE:BBI.B) today is hosting a celebration event for consumers and employees against the backdrop of Hollywood's famous Kodak Theater, and will present the first-ever BLOCKBUSTER Total Access celebrity VIP membership to well-known entertainer Jessica Simpson.

BLOCKBUSTER Total Access gives online customers the option of returning their DVDs through the mail or exchanging them at one of more than 5,000 participating BLOCKBUSTER(R) stores for free in-store movie rentals.

"When we were considering our first BLOCKBUSTER Total Access celebrity VIP member, we wanted someone who personifies entertainment because BLOCKBUSTER Total Access is all about entertainment -- and Jessica does just that. She's a popular, contemporary entertainer whose fans love her, and we think customers are going to love BLOCKBUSTER Total Access as well. Designed with the contemporary movie enthusiast in mind, BLOCKBUSTER Total Access is a whole new way to rent," said Blockbuster Chairman and CEO John Antioco.

Simpson -- born and raised in Dallas, Blockbuster's headquarters -- is an avid movie fan who shared a list of some of her favorites. The following are Jessica's top-5 movie-rental favorites, in no particular order:

* "Great Expectations," starring Gwyneth Paltrow and Ethan Hawke
* "When Harry Met Sally," starring Meg Ryan and Billy Crystal
* "Lady Sings the Blues," starring Diana Ross and Billy Dee Williams
* "Fight Club," starring Brad Pitt and Edward Norton
* "Legends of the Fall," starring Brad Pitt and Aidan Quinn

About BLOCKBUSTER Total Access

BLOCKBUSTER Total Access gives online customers the option of returning their DVDs through the mail or exchanging them at one of more than 5,000 participating BLOCKBUSTER stores, or a combination of the two.

For each online rental exchanged in the store, customers can receive a free in-store movie rental. In-store movies are still subject to store rental terms, including due dates, and must be returned to the store from which they were rented. The new program, available only from Blockbuster, means BLOCKBUSTER Total Access subscribers don't need to wait to get DVDs through the mail, essentially allowing them to double the number of movies they can access each month.

BLOCKBUSTER Total Access customers can also benefit from faster shipping cycles. When subscribers return their online rentals to a participating BLOCKBUSTER store, the store check-in process automatically initiates the shipment of the next available movie(s) in the subscriber's rental queue, whether they take advantage of the in-store exchange option or not. That means BLOCKBUSTER Total Access customers generally will get their online movie(s) a day faster than if they had dropped the return movies in the mail.

BLOCKBUSTER Total Access customers will also receive a free in-store movie rental coupon each month. Subscribers can use the monthly rental coupon in the same visit with their in-store exchanges for another free movie, or by itself if they have already returned their DVDs through the mail or just aren't ready to return their online rentals yet.

With more than 60,000 titles to choose from online Blockbuster delivers DVDs right to subscribers' mailboxes in return pre-paid postage envelopes. There are no due dates or late fees with movies rented from Blockbuster's online rental service, and subscription plans start as low as $5.99 a month, with the $17.99 three-out unlimited movie plan being the most popular. A two- week free trial membership to BLOCKBUSTER Total Access is available for a limited time. Visit http://www.blockbuster.com/ for details.

About Blockbuster

Blockbuster Inc. (BBI, BBI.B) is a leading global provider of in-home movie and game entertainment with approximately 8,500 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/ .

FCMN Contact: randy.hargrove@blockbuster.com

Source: Blockbuster Inc.

CONTACT: Karen Raskopf, SVP, Corporate Communications, or Randy
Hargrove, Sr. Director, Corporate Communications, both of Blockbuster Inc.,
+1-214-854-3190; or Jennifer Jones of PainePR, +1-213-996-3766, for
Blockbuster Inc.

Web site: http://www.blockbuster.com/

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