TiVo Announces Comprehensive Broadband Video Delivery Approach

TiVo Announces Comprehensive Broadband Video Delivery Approach

TiVo to Provide User Interface that Allows Search & Discovery of Cable, Broadcast and Broadband in a Simple Unified Approach

TiVo Announces Partnership with Top Hollywood Talent Agency ICM

TiVo Allows Home Movies to Be Sent over the Internet and Shared Directly to other Television Sets

TiVo Automatically and Seamlessly Converts Web Video for Display on TV Sets

TiVo Expands TiVoCast Service with New Partnerships that Include CBS Interactive, Forbes and Specialized Health Content

NEW YORK and ALVISO, Calif., Nov. 14 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO) today unveiled a comprehensive broadband strategy designed to put even more control in the hands of consumers by greatly expanding their television choices, taking the concept that "It's not TV unless it's on the TV" to a whole new level. TiVo continues to innovate and lead the category by empowering consumers to select their own content and bring it from the Internet to their TV, where they can enjoy it from the comfort of their living room.

TiVo released five major announcements which demonstrate how TiVo will allow consumers to get broadband delivered video right to their TV set and include it as part of a simple and easy viewing experience. TiVo, the creator of and leader in television services for digital video recorders (DVRs), is the first and only DVR to offer this kind of access to broadband video on the television set.

"For more than 10 years, people have talked about the TV and Internet coming together," said Tom Rogers, President and CEO of TiVo. "The dramatic expansion of video options is being driven by the amount of video now available via the power of broadband distribution. Not a day goes by without an announcement about some studio, network, programmer, or Internet company providing yet even more video content online. TiVo provides the only approach that brings it all, broadcast, cable, broadband, together into a seamless experience for the viewer. TiVo is the first to provide one holistic viewing experience where you'll be able to find what you want, when you want it, no matter where it comes from. These announcements further underscore 'It's not TiVo unless it's a TiVo.'"

Highlights from TiVo's broadband strategy announcements include the following:

* Unified Search -- TiVo unveiled "unified search," launching next year, whereby consumers can search across broadcast, cable and broadband content sources through an approach that seamlessly integrates all video for easy access, menuing, searching, recording, and viewing. Consumers want content from many different sources and with unified search they won't need to visit multiple devices to view that content - it can all be easily accessed in one place from the TiVo "Now Playing" list.

* ICM - With broadband video choices, the number of TV options available became overwhelming, and celebrity talent became critical "key words" for viewers finding what they want. TiVo and ICM have teamed up to provide TiVo subscribers with TV show and film recommendations personally selected by some of the most well-known Hollywood actors and directors. These celebrity Guru Guides will offer subscribers the ability to have this content automatically recorded on their TiVo boxes. This demonstrates how TiVo continues to weave itself into the true fabric of the media industry, now providing a means by which entertainment talent can establish a direct relationship with TiVo viewers on their TV sets.

* Home Movies Service -- Working in partnership with One True Media, TiVo is offering a breakthrough new service feature which will provide friends and families scattered across the country with an easy way to share their home videos, by sending them directly to the television set. Rather than burning and mailing DVDs, friends and family will now be able to set-up their own private channel to send home videos directly to a TiVo subscriber's TV set.

* Autotranscode -- TiVo subscribers who upgrade to this new PC software will be able to easily browse, transfer, and watch a vast amount of Web video, right on their TV sets, using the Emmy Award-winning TiVo service, even if the content is not originally in a format that televisions can display, by autotranscoding that video through their PCs.

* New TiVoCast Service Programming Partners -- A fresh group of media companies, including CBS Interactive, Forbes and specialized health content, will deliver broadband programming directly to the television through TiVo's revolutionary TiVoCast service. Launched earlier this year, the TiVoCast service delivers broadband video directly to the television sets of TiVo subscribers, turning Web video into television by bringing powerful broadband content previously available only on the PC.

TiVo boxes are now available for free after mail-in rebate and service commitment at leading consumer electronic retailers including Best Buy, Circuit City and Radio Shack. See www.tivo.com for details.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, TiVoCast, "TiVo, TV your way." Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

First Call Analyst:
FCMN Contact: thammill@rogersandcowan.com

Source: TiVo Inc.

CONTACT: Krista Wierzbicki of TiVo Inc., +1-408-519-9438, or
kwierzbicki@tivo.com; or Jeffrey Weir of Sloane & Company, +1-212-446-1878, or
jweir@sloanepr.com, for TiVo

Web site: http://www.tivo.com/

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