Pottery Barn Reaches for the Gold with DMX

Pottery Barn Reaches for the Gold with DMX

Audio Content Developer to Provide Home Retailer with Exclusive In-Store Programming

AUSTIN, Texas, Nov. 1 /PRNewswire/ -- Popular home furnishings retailer Pottery Barn has inked a multiple-year deal with DMX to be their exclusive provider of in-store foreground music content. The programming will be delivered via DMX's ProFusion X Gold, the state-of-the-art system that provides superior fidelity, ambience and dynamic bass boost performance.

"Using the ProFusion X platform, DMX was able to improve our sound quality and take out the guess work involved in branding our in-store music," said Ev Dennington, director of visual merchandising for Pottery Barn. "They created a unique music experience that emulates the classic, fun feel that is Pottery Barn."

DMX worked with visual teams and store managers at Pottery Barn to test ProFusion X Gold and its non-compressed music sequencing in three flagship stores. The demo went just as planned and Pottery Barn's corporate executives and employees were excited by the wealth of programming options available to them via DMX's vast library.

"Our company has a rich tradition of developing brand-centric music strategies for iconic retailers. Pottery Barn, without question fits the 'iconic' description perfectly. We're thrilled that they have chosen to extend their relationship with DMX," said Rick Barrick, senior vice president of Premier Account development for DMX. "By incorporating our hyper-fidelity platform, ProFusion X GOLD, Pottery Barn has upped the sonic ante in creating truly memorable store experiences for their customers."

Pottery Barn will utilize the DMX ProFusion X Gold signature music platform in all 193 of its locations across the United States. The ProFusion X Gold system delivers superior, high-fidelity music and the largest selection of programming across dozens of formats.

Using research and science, DMX works closely with businesses of all sizes to create and implement a marketing solution that is demographically targeted to its clientele while meeting their business objectives. DMX provides its customers extensive operational support, enabling it to efficiently and effectively handle system roll-outs of any size, from a single outlet to a nationwide chain.

About DMX

Recognized as an international design think-tank that creates brand experiences for commercial environments, DMX uses sight, sound and science as building blocks. The company's services include full motion video, music, messages and environmental scents that provide brand texture for its customers and create integrated multi-sensory environments that drive repeat business. DMX also provides music for cable television networks worldwide. For over 35 years, DMX's customers have included prominent industry leaders and represent some of the most identifiable international brands such as Nike, Hilton Hotels, 24 Hour Fitness, Abercrombie & Fitch, and many others. For more information please visit us on the Web at http://www.dmxmusic.com/ .

Contact: Kevin Smothers
Elizabeth Christian & Associates Public Relations
512-472-9599
ksmothers@echristianpr.com

First Call Analyst:
FCMN Contact: ksmothers@echristianpr.com

Source: DMX

CONTACT: Kevin Smothers of Elizabeth Christian & Associates Public
Relations, +1-512-472-9599, or ksmothers@echristianpr.com , for DMX

Web site: http://www.dmxmusic.com/

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