BabyUniverse Announces Alpha Mom as First Content Partner for BabyTV.com

BabyUniverse Announces Alpha Mom as First Content Partner for BabyTV.com

Alpha Mom programming to be regularly featured on new Internet television network targeting Moms

JUPITER, Fla., Nov. 1 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSH) a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, announced today that it has reached agreement with Alpha Mom to secure programming for BabyTV.com. BabyTV.com, the Internet's first integrated broadcast channel and social networking community, is focused on the needs of new and expectant parents. Launched in May 2005, Alpha Mom has quickly established itself as one of the most recognizable parenting and video on demand brands, receiving significant national and local media attention in publications such as The New York Times, Associated Press, New York Post and Child magazine.

Alpha Mom offers an extensive selection of video programming on a wide range of valuable topics for the new or expectant mom. Alpha Mom distinguishes itself with subject matter that presents the foremost thinking on substantive child-rearing issues while at the same time providing valuable guidance to women on how they can maintain their sense-of-self upon entering 'mommyhood.' Alpha Mom TV has distribution through Comcast Cable to approximately 10 million homes, and will soon be available in over 1.5 million Cox Cable homes.

"We're thrilled to announce Alpha Mom as our first content partner for BabyTV.com," said John Textor, Chairman and CEO of BabyUniverse. "As we endeavor to build expansive programming for each type of mom, we are confident the Alpha Mom offering will resonate with the growing audience of moms who are passionately seeking out the hippest trends, latest innovations, and breakthrough research upon entering motherhood."

Scheduled to debut in late 2006, BabyTV.com plans to cross-market to the 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties such as BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content properties such as PoshCravings.com and ePregnancy.com. BabyTV.com will be presented in an interactive format in which the consumer can tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com's robust online community.

Isabel Kallman, co-founder and CEO of Alpha Mom added, "We see Alpha Mom's alliance with BabyTV.com as a natural next step as we expect it to quickly become a go-to destination much like BabyUniverse's other online properties. As such, we are delighted that BabyUniverse has identified Alpha Mom as a valued resource for parents and expectant couples, and has turned to us as their first video content partner."

About BabyUniverse, Inc.

BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high- growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as www.BabyUniverse.com, www.PoshTots.com, www.PoshLiving.com and www.DreamTimeBaby.com, and content sites such as www.PoshCravings.com, www.ePregnancy.com, and the pending www.BabyTV.com.

About Alpha Mom

Alpha Mom, the new, multi-platform parenting brand, is designed for moms who search for the most up-to-date parenting intelligence, believe in empowered choice-making and that parents are smart enough to make the choices as to what works best for them and their families in every aspect of their lives. At the heart of the Alpha Mom universe, is ALPHA MOM TV - the first 24/7 television channel programmed exclusively for--- and by --- moms. The groundbreaking on demand network is available on cable systems nationally. Alpha Mom will extend its market presence via a range of branded merchandise, leading with a line of Alpha Mom CDs and DVDs.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

First Call Analyst:
FCMN Contact:

Source: BabyUniverse, Inc.

CONTACT: Company, Georgianne Brown of BabyUniverse, +1-561-277-6405, or
georgianne.brown@babyuniverse.com; or Investors, John Baldissera of BPC
Financial Marketing, +1-800-368-1217, for BabyUniverse, Inc.

Web site: http://www.babyuniverse.com/
http://www.babytv.com/
http://www.poshtots.com/
http://www.poshliving.com/
http://www.dreamtimebaby.com/
http://www.poshcravings.com/
http://www.epregnancy.com/

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