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Friday, November 17, 2006

MultiVu Video Feed: Carrie Underwood to Headline 10th Annual Salvation Army Red Kettle Kickoff Concert during Dallas Cowboys Thanksgiving Halftime Show

MultiVu Video Feed: Carrie Underwood to Headline 10th Annual Salvation Army Red Kettle Kickoff Concert during Dallas Cowboys Thanksgiving Halftime Show

Live Performance Launches 115-year-old Fundraising Campaign

NEW YORK, Nov. 17 /PRNewswire/ -- Country music star Carrie Underwood will be the featured performer for the 10th annual, nationally televised Dallas Cowboys Thanksgiving Day game half-time show to officially kick off the annual Salvation Army Red Kettle Christmas fundraising campaign for 2006.

Since 1997, the Red Kettle campaign has been launched each year as part of a special live concert at Texas Stadium during the traditional NFL holiday game, this year pitting the Cowboys against the Tampa Bay Buccaneers. This decade long tradition has raised nearly $900 million benefiting more than 335 million people with help from renowned entertainers such as Reba McEntire, Jessica Simpson, Toby Keith, Destiny's Child, and Sheryl Crow among others. As part of this year's celebration, Ms. Underwood will perform songs from her quadruple platinum album, Some Hearts, to help to raise money in the kettles for holiday toys, coats, rental and utility assistance, and many other Salvation Army social services.

The Red Kettle Campaign has been one of the most recognizable and important charitable campaigns in the United States since its inception in 1891. Every holiday season, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers. Last year, the campaign raised a record $111 million.

SATELLITE FEEDS:

Friday, November 17th, 2006 Friday, November 17th, 2006
2:00 PM - 2:15 PM ET 6:30 PM - 6:45 PM ET
IA 6 IA 6
Transponder 17 Transponder 17
C-Band C-Band
Downlink Freq: 4040 Vertical Downlink Freq: 4040 Vertical

Preview and access this video on Pathfire DMG: 25773
Search within the PR Newswire or MultiVu section by story ID # 25773 or by
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FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/25773/consumer.shtml

SOUNDBITES:
* Carrie Underwood
* JERRY JONES, Owner, General Manager, Dallas Cowboys
* COMMISSIONER ISRAEL L. GAITHER - National Commander, The Salvation Army

B-ROLL INCLUDES: **Salvation Army Red Kettles**Disaster recovery footage**Carrie Underwood music video**

VIDEO PROVIDED BY: The Salvation Army

Video: http://www.prnewswire.com/broadcast/25773/press.shtml
Source: The Salvation Army

CONTACT: For Technical Information or Hard Copy: MultiVu Media
Relations, 1-800-653-5313 EXT. 3

Web site: http://www.multivu.com/

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