MTV Brings Fans The Ultimate JAY-Z Experience

MTV Brings Fans The Ultimate JAY-Z Experience

Network to Air Several JAY-Z Specials Including 'Diary of JAY-Z: Water for Life,' Updates from the Upcoming 'Hangar Tour' and an Entire JAY-Z Weekend on MTV2

MTV.com Creates JAY-Z 'Video Vault Experience' at Jay-Z.mtv.com

NEW YORK, Nov. 16 /PRNewswire/ -- As JAY-Z fans eagerly await the November 21 release of his 2-disc deluxe set Kingdom Come, MTV: Music Television will bring JAY-Z fans closer than ever to their favorite artist by offering a broad spectrum of JAY-Z-related content across multiple platforms. Below are programming highlights:

-- MTV.com today will unveil an unparalleled JAY-Z fan site at
jay-z.mtv.com. This JAY-Z "Video Vault Experience" offers users a
comprehensive timeline of his career through footage from MTV's
archives including all of JAY-Z's music videos, dozens of live
performances, every MTV interview, including never-before-seen
interviews, and more.

-- Fans will be able to get updates and see performance clips from JAY-Z's
"Hangar Tour" as it happens on November 18 on both MTV and online at
MTV.com. Additionally, MTV will air a half-hour special at 4:00pm EST
on November 19 featuring a tour recap and footage from MTV.com's Video
Vault Experience.

-- MTV2 introduces "JAY-Z DAY" on Sunday, November 19 featuring music
videos and various programs including "Played in Full: JAY-Z" and a
concert performance from Royal Albert Hall.

-- "Diary of JAY-Z: Water for Life," a documentary program examining the
world's water crisis, premieres on November 19 at 2:00pm EST on MTV2
and will air on MTV on November 24 at 9:00am EST.

-- JAY-Z will appear live on MTV's "TRL" to hang with fans on Monday,
November 20, the day before Kingdom Come hits stores.

-- Fans can enter the "The Jay-Z Platinum Experience" Contest at
www.mtvjay-zplatinumexperience.com for a chance to live like a hip-hop
superstar including a private helicopter trip to NYC, a private tour of
the Island Def Jam offices, a personalized JAY-Z platinum album, NJ
Nets tickets and more! Contest runs from November 18, 2006 through
December 9, 2006.

MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV

CONTACT: Jay Jay Nesheim, +1-212-846-7166, Jayjay.nesheim@mtvstaff.com,
or Melissa Barreto, +1-212-846-7226, Melissa.barreto@mtvstaff.com, both of
MTV

Web site: http://www.mtv.com/
http://www.jay-z.mtv.com/
http://www.mtvjay-zplatinumexperience.com/

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