Groove Mobile and SaskTel Join Forces to Power Mobile Music Store

Groove Mobile and SaskTel Join Forces to Power Mobile Music Store

New Service Includes Innovative Music Discovery Features and More; Groove Mobile Extends Operations from Atlantic to Western Canada

BEDFORD, Mass. and REGINA, Saskatchewan, Nov. 15 /PRNewswire/ -- Groove Mobile, the world's leading mobile music commerce platform, and SaskTel, the leading full service communications company in Saskatchewan, Canada, announced today their partnership to bring mobile music to SaskTel's advanced digital network. Today's announcement will pave the way for Groove Mobile to bring its award-winning music service and innovative new music discovery feature to over 300,000 SaskTel customers thus extending Groove Mobile's Canadian mobile music operations from coast to coast.

"We're proud to introduce SaskTel cellular customers to this groundbreaking music service, powered by Groove Mobile," said Robert Watson, SaskTel President and CEO. "SaskTel's Mobile Music Store will deliver the best new music with an advanced suite of mobile music features that our customers will appreciate."

SaskTel led the industry with one of the first all digital networks in North America, and will now run the innovative mobile music store and all its features that have made Groove Mobile the choice of music fans around the globe. The new music service will include the world's most advanced music discovery feature with music recommendations based on each customer's purchase history, and recalculating recommendations with every new purchase.

"Partnering with SaskTel to bring Groove Mobile's award-winning music to Canada's music fans is part our commitment to bring mobile music to the world," stated Adam Sexton, Chief Marketing Officer, Groove Mobile. "SaskTel's advanced digital network and Groove Mobile's innovative music discovery features are a perfect fit for music fans who demand a quality music experience direct to their mobile phone."

The SaskTel Mobile Music Store will provide full-track music downloads direct to mobile handsets, access to multiple charts, downloading high quality album art, shop and play, browsing and previews. The music service will also support dual downloading in which customers purchase music over the air and download a copy of the track to their handset and get a copy delivered to their PC. They can then play it on their laptop or PC, transfer it onto an MP3 player, or burn it onto a CD.

The SaskTel Mobile Music Store powered by Groove Mobile will come preloaded on the Samsung A920 and A900 and Sanyo 7500 handsets with more handsets to come. The Store will feature over 300,000 music tracks from artists on the Sony BMG, Universal Music Group, and Warner Music Group labels.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to- Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Last year, Groove Mobile powered the #1 rated mobile music service in the UK, and the first mobile music service in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering TELL-A-FRIEND feature. Groove Mobile's direct download service is available in the US, Canada, Europe, and Australasia and provides access to music from EMI, Warner Music International, V2, and Beggars Group, Digital Rights Agency, IRIS, IODA and the Orchard libraries. www.groovemobile.net.

ABOUT SASKTEL

SaskTel is the leading full service communications provider in the province offering competitive voice, data, internet, entertainment and multimedia services, web hosting, text and messaging services over a state-of- the-art digital network. The Corporation also provides cellular and wireless data services, security monitoring services, directory services, in-room communications services to the healthcare sector through Hospitality Network, telecommunications consulting service through SaskTel International and an out-of-province sales and service channel in Alberta and British Columbia. SaskTel and its wholly-owned subsidiaries have a workforce of approximately 5,200 full-time, part-time and temporary employees. Visit SaskTel at www.sasktel.com.

Source: Groove Mobile

CONTACT: Bennet Ratcliff of Ratcliff Strategies for Groove Mobile,
bennet@ratcliffstrategies.com, +1-310-261-0408, or Michelle Englot of SaskTel
Corporate Affairs, michelle.englot@sasktel.sk.ca, +1-306-777-4476

Web site: http://www.groovemobile.net/
http://www.sasktel.com/

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