BroadRelay Holdings Announces Agreement With Akamai Technologies

BroadRelay Holdings Announces Agreement With Akamai Technologies

Industry Leading Global Service Provider to Power Content Distribution for SIVOO Internet TV Network

PHILADELPHIA, Nov. 8 /PRNewswire-FirstCall/ -- BroadRelay Holdings today announced an agreement with Akamai Technologies, Inc. (NASDAQ:AKAM), the leading global service provider for accelerating content and business processes online, involving BroadRelay's SIVOO(TM) property, the first Internet TV network of multicultural on-demand entertainment programming (www.sivoo.com).

"SIVOO has always been about letting people watch what they want, when they want," said Burhan Fatah, PhD, SIVOO's founder, president and chief executive officer. "Our agreement with Akamai will open up opportunities for even more people to enjoy and experience their favorite programs from around the world. We are excited by the potential this relationship holds for the further growth of multicultural Internet TV and SIVOO."

SIVOO has selected Akamai to provide traffic management and content distribution services over its highly scalable and secure distributed computing network. The relationship with Akamai means consumers will have their programming choices served with greater speed, reliability and, for fee- based options, with more security.

"The Internet has become the platform of choice for consumers in search of anytime/anywhere entertainment, and SIVOO is a prime example of that preference," said Brad Rinklin, vice president of marketing at Akamai. "Akamai is excited to be supporting SIVOO's delivery of multicultural on- demand programming with our digital media distribution platform. SIVOO is at the leading edge of the convergence between television and the Internet, and is helping to drive the future of entertainment."

Internet TV Market Poised for Substantial Growth

According to ComScore Networks, an Internet research service, the audience for multicultural Internet TV programming is expected to double in size over the next year, to more than 26 million. SIVOO's sole focus is on providing ad- supported or for-fee content to this consumer group, one of the fastest growing segments in America.

About SIVOO

SIVOO is the Internet TV brand of BroadRelay Inc. Founded in 2000, SIVOO is the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 20,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

BroadRelay Holdings is headquartered in Philadelphia, PA, and has a small studio in Universal City, CA.

SIVOO is a trademark of SIVOO Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to BroadRelay or its management are intended to identify such forward- looking statements.

First Call Analyst:
FCMN Contact: arash.khurana@eurorscg.com

Source: BroadRelay Holdings

CONTACT: Jessica Bookach, Euro RSCG Magnet, +1-212-367-6804,
sivoopr@eurorscg.com

Web site: http://www.sivoo.com/

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