Chrysler Group and SIRIUS Satellite Radio Team Up to Produce Three New TV Spots in a Co-Branded Campaign for Chrysler, Jeep(R) and Dodge Vehicles

Chrysler Group and SIRIUS Satellite Radio Team Up to Produce Three New TV Spots in a Co-Branded Campaign for Chrysler, Jeep(R) and Dodge Vehicles

AUBURN HILLS, Mich., Nov. 9 /PRNewswire-FirstCall/ -- The Chrysler Group, which introduced 10 all-new vehicles this year, is showcasing three of them in a new co-branded TV ad campaign that highlights the benefits of SIRIUS Satellite Radio in Chrysler, Jeep(R) and Dodge vehicles. The trio of 30-second spots features the 2007 Chrysler Aspen, the 2007 Dodge Nitro and, in the ad for the 2007 Jeep Wrangler Unlimited, skateboard legend Tony Hawk. The ads debut on network and cable television Friday, Nov. 10.

"This campaign connects three of our hottest, all-new vehicles with their target customers by featuring SIRIUS Satellite Radio's exciting music programming," said George Murphy, Senior Vice President, Global Brand Marketing, Chrysler Group. "It's a very natural and very powerful co-branding opportunity."

"Through this exciting, nationwide campaign, millions of people will be given a taste of the driving experience that is in store with the combination of SIRIUS Satellite Radio and Chrysler Group vehicles," said Scott Greenstein, SIRIUS President, Entertainment and Sports. "While in their cars, SIRIUS brings drivers all across the nation a listening experience they cannot get anywhere else, with its 100% commercial-free music, live coverage of the hottest sports games and talk shows from their favorite personalities from all areas of the entertainment industry."

"Song Conversation" -- Two couples in a 2007 Chrysler Aspen drive up to a drive-through restaurant's menu board. Over the talk-box, the attendant asks, "Can I take your order, please?" The passengers start calling out songs they'd like to hear on their SIRIUS radio: "I Want Candy," "Black Coffee in Bed," "Sugar, Sugar," "Tutti Fruiti," "Rubber Biscuit," "Nails for Breakfast, Tacks for Snacks," and "Rock Lobster." The attendant looks confused because he thinks they are placing a food order. The passengers settle on "Sonic Peaches," which the driver selects on the SIRIUS radio. The SIRIUS logo comes on the screen with a voice-over: "Get any new Chrysler, like the all-new Aspen, equipped with a SIRIUS Satellite Radio, and you'll get a 12-month subscription to the best radio on radio." Back in the vehicle, the confused passengers are looking inside carry-out bags of food as one of them asks, "What did we just order?"

"Grinding" -- The spot opens on outdoor concrete steps with a metal rail running down the middle. A young skateboarder "grinds" down the rail, followed by a second. Standing on the sidewalk, the skateboarders look up to see a 2007 Jeep Wrangler Unlimited coming down on the rail, sideways. Tony Hawk is behind the wheel. After the Jeep Wrangler Unlimited lands on the sidewalk, Hawk says to the skateboarders, "This thing's got pop!" The SIRIUS logo comes on the screen with a voice-over: "Get any new Jeep vehicle, like the all-new Wrangler Unlimited, equipped with a SIRIUS Satellite Radio, and you'll get a 12-month subscription to the best radio on radio." The spot closes with the skateboarders walking back up the stairs for another run. Hawk drives by them in the Wrangler Unlimited and says, "Now I'm going to try a hurricane." (A type of skateboard stunt.) Says one of the youngsters under his breath, "Show- off."

"Parking Space" -- Two couples out for a night on the town are cruising a parking lot in a 2007 Dodge Nitro, looking for a space to park. They find one, but the driver has to squeeze into it because another vehicle is parked nearly sideways. "I can't get out," says a passenger in the Dodge Nitro. "I got it," says the driver. He reaches for the dial of the SIRIUS Satellite Radio, finds a Hip Hop station and cranks up the volume. The vehicle taking up too much space starts to vibrate from the radio's sound waves, moving away from the Dodge Nitro, inch by inch. The SIRIUS logo comes on the screen with a voice- over: "Get any new Dodge, like the all-new Nitro equipped with a SIRIUS Satellite Radio, and you'll get a 12-month subscription to the best radio on radio." Back in the parking lot, the couples easily exit the Nitro. Not only did the music move the offending car away from the Nitro, it did the same thing to nearly all the vehicles in the lot.

The Chrysler Group offers SIRIUS Satellite Radio as both a dealer- and factory-installed feature. Suggested retail price for factory installation is $195 and includes a no-charge, one-year SIRIUS subscription. The suggested retail price for the dealer installation option is $325 plus labor, in addition to a SIRIUS subscription of $12.95 per month. SIRIUS Satellite Radio is available in all Chrysler Group vehicles except the Chrysler Crossfire and Dodge Sprinter vans.

The all-new 2007 Chrysler Aspen, the brand's first sport-utility vehicle, boasts elegant Chrysler styling, unsurpassed capability and performance. Compared with large SUVs, the Chrysler Aspen is more fuel-efficient and maneuverable. Compared with full-size SUVs, Chrysler Aspen features more interior passenger space and cargo room, coupled with unmatched towing and hauling capability.

Featuring a one-of-a-kind, four-door, open-air design, the all-new 2007 Jeep Wrangler Unlimited expands the Jeep experience to new dimensions. With room for five adult passengers -- a Wrangler first -- and the most cargo space ever offered in a Wrangler, the all-new Unlimited combines class-leading off- road capability with everyday practicality.

The all-new, five-passenger 2007 Dodge Nitro features bold, aggressive styling with performance to match. The first mid-size SUV for the Dodge brand is designed and engineered to ignite a segment characterized by bland, mild- mannered entries.

First Call Analyst:
FCMN Contact: ck221@dcx.com

Source: Chrysler Group

CONTACT: James Kenyon, +1-248-512-2936, jek81@dcx.com , or Carrie
McElwee, +1-248-512-2664, cm63@dcx.com , both of Chrysler Group

Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/

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