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Friday, November 17, 2006

All-new Chrysler Aspen Makes Star Appearance in the 'Brightest' Movie of the Holiday Season

All-new Chrysler Aspen Makes Star Appearance in the 'Brightest' Movie of the Holiday Season

* Chrysler Aspen plays supporting role in new family holiday movie "Deck the Halls" * Stars Matthew Broderick, Danny DeVito and Kristin Davis arrive at premiere in vehicles decked in lights * Movie debuts nationwide on Nov. 22

AUBURN HILLS, Mich., Nov. 17 /PRNewswire-FirstCall/ -- Adorned with a big red bow, the 2007 Chrysler Aspen plays the role of the ultimate Christmas present in the new family holiday film, "Deck the Halls," opening in theaters nationwide on Wednesday, Nov. 22.

The Chrysler Aspen appears alongside Matthew Broderick and Danny DeVito in this family comedy about one-upsmanship, jealousy, clashing neighbors, home decoration ... and the true spirit of the holidays. Broderick and DeVito play neighbors who find themselves going toe-to-toe to prove who the local "King of Christmas" is.

Glowing like a Christmas tree on wheels, the Chrysler Aspen, covered in holiday lights, delivered the stars to the movie's premiere on Sunday, Nov. 12 at Grauman's Chinese Theatre in Hollywood, Calif. Broderick, DeVito, along with co-stars Kristin Davis and the rest of the cast, arrived in style in the Chrysler brand's first-ever full-size SUV.

The Chrysler Aspen plays an important supporting role in the film. In his quest for holiday supremacy, DeVito tries to illuminate his house so it can be seen from outer space and adds a live manger scene to complete his festive decor. DeVito, a car salesman, presents Broderick with the Chrysler Aspen as a way of making amends for wreaking havoc on his neighbor's holiday festivities.

In one scene from the movie, Broderick, after initially declining the over-the-top gift from his neighbor, drives the Chrysler Aspen into town and after parking the vehicle, sweeps his hand admiringly over the vehicle's stylish profile.

"Casting the Chrysler Aspen in this film was a perfect fit for us. It showcases the Aspen as the elegant, versatile and dynamic vehicle that it is," said David Rooney, Director - Chrysler Marketing and Global Communication. "With the Chrysler Aspen playing a lead role in the film, the vehicle goes from being just an extra to almost becoming another character in the plot."

"Deck the Halls," from Regency Enterprises, is directed by John Whitesell and written by Matt Corman & Chris Ord and Don Rhymer, and will be released by Twentieth Century Fox.

About the Chrysler Brand

Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image, culminating in 2005 calendar- year sales of 649,293 units -- a Chrysler brand yearly sales record. Since 1990, Chrysler brand sales have jumped 251 percent. No other American automotive brand has grown as much during the same time frame. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport-utility vehicle for the brand -- the momentum is sure to continue.

About the 2007 Chrysler Aspen

Boasting elegant styling, premium amenities, unsurpassed capability and performance coupled with fuel-saving MDS technology and a starting price below $32,000, the all-new 2007 Chrysler Aspen Limited is a value alternative to luxury-priced competitors.

The Manufacturer's Suggested Retail Price (MSRP) for the all-new 2007 Chrysler Aspen Limited is $31,490, including $745 for destination.

With premium technology, generous comfort, more than 30 safety and security features and fuel-saving technology, Chrysler Aspen Limited is a tremendous value compared to larger, higher-priced SUVs. In addition, Chrysler Aspen provides seating for up to eight and class leading cargo volume with the refinement, drivability and efficiency of smaller SUVs.

First Call Analyst:
FCMN Contact: jau8@dcx.com

Source: Chrysler Group

CONTACT: Carrie McElwee, +1-248-512-2664, cm63@dcx.com , or Jodi Tinson,
+1-248-512-2944, jt658@dcx.com , both of Chrysler Group

Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/

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