University of Wisconsin-Madison's NewsLab to Release Analysis of Election Campaign News Coverage by 36 Network Affiliates in Nine Midwest Markets

University of Wisconsin-Madison's NewsLab to Release Analysis of Election Campaign News Coverage by 36 Network Affiliates in Nine Midwest Markets

Study to Detail Extent of Election Coverage During First Month of Traditional

Post-Labor Day Campaign Start in Illinois, Michigan, Ohio, Wisconsin and
Minnesota

One month into the traditional election season, how much news coverage are local television broadcasters devoting to campaigns in the Midwest? And what are they covering?

On THURSDAY, OCTOBER 12, 2006 at 11:00 A.M. (CDT), the University of Wisconsin-Madison's NewsLab will release an initial set of findings from the Midwest News Index (MNI). The MNI is comprehensive analysis of political and government coverage in nine top markets in Illinois, Michigan, Minnesota, Ohio and Wisconsin: Chicago, Springfield, Detroit, Lansing, Minneapolis/St. Paul, Cleveland, Columbus, Madison and Milwaukee.

The MNI is a project of the University of Wisconsin-Madison's NewsLab, a nationally recognized program that has conducted extensive analyses of local television coverage of government and politics. The Midwest News Index is funded by the Joyce Foundation of Chicago, one of the nation's philanthropic leaders in political and government reform.

WHEN:

11:00 AM CDT/12:00 PM EDT
Thursday, October 12

Please Note: You can preview key survey findings on Thursday at 8:00 a.m.
CDT/9:00 a.m. EDT on the Joyce Foundation's Web site,
http://www.joycefdn.org/ . A searchable archive of election coverage will
be also be available at the UW News Lab's Web site,
http://www.mni.wisc.edu/ .

Teleconference and Web cast Information:

At 11:00 AM CDT/12:00 PM EDT, the findings of the MNI will be presented
through a teleconference. A supplemental power point presentation will be
presented simultaneously via web cast. Instructions for both are below.

Teleconference:
Teleconference dial-in number: 800.414.9222
Alternate dial-in number: 847.413.3402
Confirmation number: 15969826

Web cast:
Please Note: Prior to logging into web cast, please disable popup blocker

Copy and paste the following URL in your web browser:
http://web.meetme.net/r.aspx?p=2&a=70541596982657
Once on the Meeting Center page, enter your name and e-mail address.
Click on the "Sign-In" button.
Accept the "Terms and Conditions" and click "Join" to enter the
conference.

If the above URL does not allow you to join the web cast, copy and paste
the following URL in your web browser:
http://web.meetme.net/audience
Then copy and paste the following meeting key: 70541596982657

Speakers:

Professor Ken Goldstein, Director, Midwest News Index
Larry Hansen, vice president, The Joyce Foundation

Web cast archive
If you cannot attend the teleconference and web cast, both will be
archived for 60 days. Please go to:
https://www114.livemeeting.com/cc/confplus/viewRecordings
Pass code: 15969826

Contact:
Jeff Valenzuela
P: 312.573.5495
C: 414.405.1785

PRNewswire -- Oct. 12
First Call Analyst:
FCMN Contact:

Source: University of Wisconsin-Madison's NewsLab

Web site: http://www.mni.wisc.edu/
http://www.joycefdn.org/

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