New 'Smile State' Facebook Group Gets College Students Rocking

New 'Smile State' Facebook Group Gets College Students Rocking

Students Join Crest Whitestrips 'Smile State' to Win an On-Campus Concert

NEW YORK, Oct. 12 /PRNewswire/ -- Procter & Gamble's Crest Whitestrips is giving college students something to really smile about this year with Smile State -- its new sponsored group on Facebook.com. The group is giving undergrads at 20 select campuses across the nation VIP access to concerts, other exclusive events, promotions, contests, behind-the-scenes web content and more, all for free. All they have to do to join in on the fun and collect prizes is become a member of Smile State.

The benefits of joining are many, culminating with the chance for four campuses to win a stop on the Smile State Tour. At the end of the first semester, the four schools with the largest Smile State membership will score an exclusive concert on their campus featuring the latest acts from a major record label all happening at the close of the fall semester. In addition to the tour, each of the 20 chosen schools is guaranteed to receive two free VIP pre-release movie screenings right at their school and Smile State is also tapping into the latest competitive craze and hosting rock, paper, scissors contests on select campuses, all of which will be open only to Smile State members.

Constantly changing online content is another reason students will continue to log on and check back often. Enticing subject matter will include the newest music by Island Def Jam's up-and-coming acts, blogs written by the artists themselves, interviews, artist photos, never-before-seen movie content, tons of photo uploads and contests in addition to the ability to check out what's hot on other campuses. As an added bonus, the schools that win the private concert will have their pearly whites showcased on the Smile State page for the entire network to see.

Participating Universities:
Auburn University University of Oklahoma
Virginia Tech Arizona State University
Purdue University University of North Carolina - Chapel Hill
University of Alabama North Carolina State University
University of Florida University of Illinois at Urbana-Champaign
University of Tennessee University of Pittsburgh
Michigan State University Texas A&M University
Penn State University University of Michigan
University of Cincinnati Ohio State University
University of Washington UC Santa Barbara

Keep a lookout for Smile State squads invading the 20 campuses all year long. They'll be on site to coordinate events and hand out prizes like tickets to local concerts, full size kits of Crest Whitestrips Premium and more information on what is to come from Smile State all semester long! For more information, visit www.facebook.com/smilestate.

About Facebook

Founded in February 2004 by Mark Zuckerberg, Facebook helps people better understand the world around them by developing technologies that facilitate the spread of information through social networks. The site has over 9 million registered users in over 40,000 geographic, work-related, collegiate, and high school networks, and according to ComScore's MediaMetrix report, Facebook ranks as the seventh-most trafficked site in the United States. Facebook is privately held and headquartered in Palo Alto, Calif. Facebook(R) is a registered trademark of Facebook, Inc.

About Crest Whitestrips

Crest Whitestrips makes it easy and affordable to get a bright, white smile by using the same enamel-safe whitening ingredient dentists use to get out stains on and beneath the surface of teeth. Since 2001, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 20 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of the season. For more information, visit www.whitestrips.com.

About Island Def Jam:

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace, Slip N Slide and Roadrunner Records. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Nickelback, Slipknot, Hoobastank, Sum 41, Rick Ross, Young Jeezy and Ne-Yo.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Source: Crest Whitestrips

CONTACT: Taryn Levy, +1-212-891-0404, tlevy@devries-pr.com, or Laura
Klang Glienna, +1-212-891-0431, lkglienna@devries-pr.com

Web site: http://www.whitestrips.com/
http://www.pg.com/
http://www.facebook.com/smilestate

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