Sun Entertainment Corporation and Elvis Presley Enterprises Ink Co-Branded Product Licensing Agreement

Sun Entertainment Corporation and Elvis Presley Enterprises Ink Co-Branded Product Licensing Agreement

NASHVILLE, Tenn., Oct. 12 /PRNewswire-FirstCall/ -- Sun Entertainment Holding Corporation is pleased to announce that its wholly owned subsidiary, Sun Entertainment Corporation (Sun Entertainment) of Nashville, TN has entered into a licensing agreement with Elvis Presley Enterprises, Inc. (EPE) of Memphis, TN.

EPE has licensed the use of its trademarks in the name, image and likeness of Elvis Presley to Sun Entertainment for a broad range of commemorative retail products officially reuniting the identity of the legendary superstar with the historic Sun Record Company and its iconic Sun Records logo.

Elvis Presley's first recordings were with Sun Records, which sold its Elvis recording catalog to RCA Victor in the fall of 1955 as Presley reached the threshold of national stardom. Original Sun Records owner/producer Sam Phillips and his company played a pivotal role in the careers of not only Presley, but also Johnny Cash, B.B. King, Jerry Lee Lewis, Charlie Rich, Ike Turner, Rufus Thomas, Roy Orbison and many other legendary artists in rock, country and R&B music in the 1950s.

"Sun Records logo product has enjoyed many years of success with music lovers of all generations and, almost inarguably, the successful 50-year history of merchandising related to Elvis Presley is unrivaled," stated Sun Entertainment chairman Shelby S. Singleton. "Bringing Elvis and Sun Records back together in a special way at retail offers all kinds of exciting possibilities."

"The Sun Records logo is iconic because of the great music the label produced and the great artists it nurtured early in their careers, and Elvis was Sun's greatest star," said Carol Butler, EPE's vice-president of international licensing. "We are looking forward to celebrating Elvis Presley's history with Sun Records by working closely with Sun Entertainment. It's something we have long wanted to do, and now the time has finally come.

"The new Elvis and Sun Records co-branded products should begin appearing in late 2006 via various retail outlets in the United States, including online retailers such as www.SunRecords.com and www.ShopElvis.com . More will appear in 2007 during the yearlong commemoration of the 30th anniversary of Elvis' passing.

About Sun Entertainment Corporation

Sun Entertainment Corporation (SEC), based in Nashville, Tennessee, is a wholly owned subsidiary of Sun Entertainment Holding Corporation (SEHC), a publicly traded entity. SEHC/SEC owns the trademarks associated with the legendary Sun Records label that originated in Memphis, Tennessee with producer Sam Phillips. The company is involved in the development of entertainment projects and merchandising involving the Sun Records label and the management of its vast catalog of recordings, some that were still part of the original Sun Records catalog at the time of the company's acquisition of the label, some from additional recording catalog acquisitions, plus new recordings the company has produced. SEHC is listed on the TSX Ventures

Exchange under the ticker symbol SED.V and on the OTC under the ticker symbol SETHF.PK. Official web site: www.sunrecords.com.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com . EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.

First Call Analyst:
FCMN Contact:

Source: Sun Entertainment Holding Corporation

CONTACT: Terry O. Lashman, +1-800-665-2454, or Shelby S. Singleton, or
John A. Singleton, +1-615-385-1960, all of Sun Entertainment Holding
Corporation; or David Beckwith of The Beckwith Company, +1-323-845-9836, for
Elvis Presley Enterprises

Web site: http://www.sunrecords.com/
http://www.shopelvis.com/
http://www.elvis.com/
http://www.ckx.com/

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