Nielsen Appoints Client Advisory Committees for Its Anytime Anywhere Media Measurement (A2/M2) Initiative

Nielsen Appoints Client Advisory Committees for Its Anytime Anywhere Media Measurement (A2/M2) Initiative

NEW YORK, Oct. 16 /PRNewswire/ -- Nielsen Media Research announced today the establishment of five new Client Advisory Committees to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives. Along with the previously-developed Client Engagement Committee, the Committees will collaborate with Nielsen to provide valuable insight on the ongoing development and implementation of the initiatives.

A2/M2 will provide integrated, electronic measurement of television content across multiple media platforms, reflecting the transformation of the television industry into a multi-platform business. Announced by Nielsen in June, A2/M2 was developed in close consultation with clients. These advisory Committees will continue to assist Nielsen as it moves forward with the most extensive research and testing program in the company's history.

More than 200 clients volunteered to participate on the Advisory Committees and Nielsen selected nearly 90 representatives from all parts of the broadcasting, cable, and advertising industries. The Committees are expected to meet three times a year and will have their first meetings in the fourth quarter of 2006.

"Client consultation is critical to the ongoing development of our A2/M2 initiatives," said Susan Whiting, President and CEO of Nielsen Media Research. "We were gratified by the large number of clients who volunteered to join these committees. We were not able to accommodate all volunteers at this time but we plan to call on the services of any client who is willing to help. With A2/M2, Nielsen is reinventing television measurement and we will want extensive feedback and advice from clients every step of the way."

The client advisory committees are:

Integration of TV / Internet Measurement

Shari Anne Brill Vice President, Director of Programming, Carat USA
Cheryl Brink Vice President, Interactive Research & Analytics,
Scripps
Michele Buslik Sr. Vice President, Director, Media Research,
TargetCast
Patti Cohen Vice President, Research, CBS Television Stations
Kathy Crawford President, Local Broadcast, MindShare
Susan Cuccinello Sr. Vice President, Research, Television Bureau of
Advertising
Sari DeCesare Sr. Vice President, TV Network & Cable Entertainment
Research, NBC Universal, Inc.
Janice Finkel- Executive Vice President, Director of Local Broadcast
Green Strategy, Initiative Media
Ron Geraci Sr. Vice President, Research, MTV Networks
Jim Lawenda Director, Consumer Communications, Novartis Consumer
Health
Steve Leblang Sr. Vice President, Strategic Planning & Research, FX
Networks & Emerging Networks, Fox Cable Networks
Pat Liguori Vice President, Research, ABC Owned TV Stations
Kerry Moylan Vice President, Sales, Post Newsweek Stations
Michael Propper Sr. Vice President, Turner Broadcasting System
Van Riley Vice President, Research, America Online
Matt Ross Corporate Research Director, Hearst-Argyle Television
Ceril Shagrin Sr. Vice President, Corporate Research, Univision
Communications, Inc.
Jonathan Sims Vice President, Research, Comcast Spotlight
Paul Smith Media Director, USA & Canada, Mars, Inc.
Steve Sternberg Executive Vice President, Audience Analysis, MAGNA
Global
Charlene Weisler Sr. Vice President, Research, Rainbow Networks
Jody Woodcock Sr. Vice President, Media Research, Starcom

Electronic Measurement for Local Markets
A/P 3.0 and Passive Tag Development (Markets 25 - 60)

Beth Bachrach Vice President, Research, Univision Television Group
Michael Borone Partner/Manager, Research & Marketplace Analysis,
Mediaedge: CIA
Jeff Boehme Sr. Vice President, Research & Marketing, National
Cable Communications
David Gunzerath Vice President, Research & Planning, National
Association of Broadcasters
David Gustafson Manager, Corporate Research, Cox Media
Patricia Harris- Research Director, WSOC-TV/WAXN-TV
Marsden
Norman Hecht Chief Executive Officer, Research, Norman Hecht
Research
Kathleen Keefe Vice President, Sales, Hearst-Argyle Television
Susan Knoll Vice President/Director of Research, Entravision
Communications Corp.
Lloyd Komesar Executive Vice President, Strategic Research, Buena
Vista Television
Phyllis Leibert Sr. Director, Research, Time Warner Media Sales,
Corporate
Shannon Pedersen Local Media Manager, Subway Restaurants
Alan Picozzi Vice President/Director, Research, Petry Television,
Inc.
Bob Ramsey Vice President/General Manager, KSWB-TV
Chris Rohrs President, Television Bureau of Advertising
Art Salisch Sr. Director, Research, Comcast Spotlight
Evelyn Sias Sr. Director, Research & Planning, MTV Networks
Tina Silvestri Vice President, Research, NBC Television Stations
John Spiropoulos Vice President/Group Research Director, MediaVest
Dan Stein Vice President, Programming, Clear Channel Television

Electronic Measurement for Local Markets
Mailable Meter (Markets 60 - 125) and Solutions for Markets 126-210

Dawn Abel Sr. Vice President, CBS Paramount Domestic Television
Robin Armstrong Manager, Corporate Research, Insight Media Services
Beverly Blacketer Hardee's Media Director, Lewis Advertising, Inc.
Steve Burbank Manager, Marketing, Charter Media
Raymond Cole President and CEO, Citadel Communications Company
Kingsley Kelly Vice President/General Manager, KTVL-TV Freedom
Broadcasting
Tony Marinaro Director, Market Research, WTNH-TV, LIN TV Corp.
Daniel McDonald Area Research Manager, South Central Area, Comcast
Spotlight
Susan Nathan Sr. Vice President, Director of Media Knowledge,
Universal McCann
Brad Nimmons Director, Broadcast Research, Media General Broadcast
Group
Diane Pizetoski Vice President, Ratings Methods, Norman Hecht Research
Rita Scott Sr. Vice President/General Manager, WSCS-TV
Cynthia Sher Director of Research, TeleRep
Ira Sussman Vice President, Research & Insights, Cabletelevision
Advertising Bureau
James Williams- Research Director, Northeast Region, Time Warner Cable
Ness

Measurement of Out of Home Viewing

Tim Brooks Executive Vice President, Research, Lifetime
Television
Artie Bulgrin Sr. Vice President, Research, ESPN
Daniel Carlin Vice President, Programming & Research, WWOR-TV/WNYW-
TV
John Clifton Director of Broadcast Research, OMD
Moira Coffey Sr. Vice President, Research, King World Productions
Patrick Crakes Jr. Vice President, Research & Programming, FOX Sports
Henry DeVault Sr. Vice President, Audience Analysis, ABC TV Network
Lois Friedman Vice President, Research & Database Marketing, Madison
Square Garden
Richard Doutre Vice President/General Manager, Bay City Television
Jones Inc.
Jim Kite Executive Vice President, Research, Insights &
Accountability, MediaVest
Jim Lutton Vice President/General Manager, Barrington
Broadcasting/WSTM-TV
Tom O'Brien President/General Manager, KXAS-TV
Alex Petrilli Research Services Director, KPIX-TV & KBCW-TV
Alan Rovitzky Sr. Vice President, Director of Channel Insights,
MediaCom
Robyn Simburger Director, National & Local Media, Wendy's
International, Inc.
Jackie Todtman Director, Major Market Research, CBS Television
Network

Measurement of Viewing and Research on Personal Video Devices

Gretchen Dible Research Director, KTLA-TV
Bruce Goerlich Executive Vice President, Director of Strategic
Resources, Zenith Optimedia
Linda Gray President, Max Media of Montana
Liz Huszarik Sr. Vice President, Media Research, Warner Bros.
Mark Kaline Global Media Director, Ford Motor Company
Nina Kantar Vice President, Director of Communications Analysis,
MPG
Michelle Kosmicki Research Manager, NET Television
Nancy Lucas Corporate Vice President, Strategic Research &
Audience Analysis, Turner Broadcasting System
Joan McArthur Vice President, Research, CBS Paramount Domestic
Television
Judy Roberts Director, Data-Systems, Discovery Communications Inc.
Peter Schultz Director of New Media, Cox Media
Audrey Steele Sr. Vice President, Sales Research & Marketing, FOX
Broadcasting Company
Deborah Thomas Research Director, WAGA-TV
Daniel Williams Director of Research, King Broadcasting

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.

Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam stock exchange. For more information, please visit the VNU website at http://www.vnu.com/

Source: Nielsen Media Research

CONTACT: Gary Holmes, +1-646-654-8975, for Nielsen Media Research

Web site: http://www.nielsenmedia.com/
http://www.vnu.com/

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