PacificNet Partners With CCTV, China's Largest National TV Network, to Offer Valued-Added Infomation Services for the First China Cultural Chart

PacificNet Partners With CCTV, China's Largest National TV Network, to Offer Valued-Added Infomation Services for the First China Cultural Chart

BEIJING, Oct. 16 /Xinhua-PRNewswire/ -- PacificNet Inc. (NASDAQ:PACT), a leading provider of customer relationship management (CRM), e-commerce, gaming, and Value-Added Services (VAS) in China, announced today that its subsidiary, Guangzhou 3G has formed an alliance with China Central Television (CCTV, www.CCTV.com), China's largest national TV network. Through this partnership Guangzhou 3G will offer various value-added and information services for The China Cultural Chart, including Multimedia Message Service (MMS), Color Ring Back Tone (CRBT), IVR, picture and ring tone downloads, and others.

The China Cultural Chart is the leading Chinese cultural pageant similar to the academy awards in the US. Top Chinese actors, singers, and other performing artists perform and are recognized for their work. Performers come from Mainland China as well as Hong Kong, Macau, Taiwan, and other areas around the globe. The China Cultural Chart consists of seven main categories, or charts, and 44 sub-charts including movies, TV plays, music, TV variety, folk art, drama, and online originality. After each performance the public is allowed to vote for their favorite artist by mobile Short Messaging Service (SMS) or through the CCTV International website.

The VAS services provided by Guangzhou 3G will offer the fans of the performers a new and enhanced real time experience while suggesting mobile participation in the process itself rather than simply watching it on live TV. From voting for their favorite act to downloading ring tones from the performing artists, this mobile phone-based wireless entertainment will change the way that enthusiasts are entertained and will provide a vast assortment of new products and services associated with the artists that they enjoy.

"Different from the traditional media based programming, the China Cultural Chart will feature interactive entertainment and encourage public participation, combining the unique advantages of web media and mobile VAS and tapping into the hundreds of millions of online and mobile users of Mainland China. In cooperation with PacificNet and Guangzhou 3G, we intend to continually communicate representations of Chinese mainstream culture to people from all walks of life through VAS offerings," said one CCTV official. "Our concerted efforts, I believe, will exert a broad and profound impact on society as a whole."

"As China's leading mobile information service provider, Guangzhou 3G has continued to focus on the promotion of VAS in all aspects including wireless entertainment. We are very excited to partner with CCTV to provide mobile VAS services. This takes us forward one great step toward marching into the culture and entertainment industry," stated Super Yongchao Wang, General Manager of Guangzhou 3G. "To date, we have created a wide variety of handset- based VAS offerings which we hope will further enhance our long-term growth potential."

Tony Tong, Chairman and CEO of PacificNet, stated: "This is an excellent opportunity for PacificNet to leverage our expertise in customer relationship management and the vast cross-selling opportunities between the customers of the two media platforms: TV network and mobile wireless network. We continue to believe in the huge market opportunities in customer acquisition via cross- selling of wireless content and TV content. China has the world's largest TV audience and the largest mobile population, with over 1.1 billion TV viewers, over 400 million mobile phone users and over 110 million computer internet users. Our partnership with CCTV and the leading telecom operators such as China Mobile (NYSE:CHL), China Unicom (NYSE:CHU), and China Telecom (NYSE:CHA) in China should give us a clear advantage to bridge the two media platforms and capture their growing customer base."

About CCTV (www.CCTV.com )

China Central Television (CCTV), is the major national broadcast television network in Mainland China with an audience base of over 1.1 billion viewers. CCTV is widely known as a prominent news agency and one of the most competitive mainstream media outlets, covering news, social education, sports, science & technology, arts, entertainment and information services through sixteen different channels of programming content. It serves as the main channel for the public to obtain instant information home and abroad and also serves as a window for Chinese people to observe and understand the outside world and vise versa.

In China, CCTV boasts an audience base of over 1.1 billion as of 2005 with a market share of about 30% and that number is growing. Outside China, it is possible to receive channels CCTV-4 (Chinese International channel), CCTV-9 (overseas channel targeted at an English-speaking audience), and CCTV-E&F (overseas channel targeted at Spanish-speaking and French-speaking audiences) via a Digital Video Broadcast signal.

CCTV is also involved in print and other media including advertising, movies, and internet as well as publication of newspapers, magazines, and audio/videos products. CCTV is gradually gaining influence and reputation in the international community.

About PacificNet

PacificNet Inc. (http://www.pacificnet.com/ ) is a leading provider of Customer Relationship Management (CRM), e-commerce and gaming technology in China. PacificNet's clients include the leading telecom companies, banks, insurance, travel, marketing, and business services companies, and telecom consumers, in Greater China. PacificNet's corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, Motorola, Nokia, NEC, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, TNT, and Hong Kong Government. PacificNet employs over 2,300 staff in its various subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, Macau, and branch offices in 28 provinces in China and is headquartered in Beijing and Hong Kong.

Safe Harbor Statement

This Company's announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Potential risks and uncertainties include, but are not limited to, PacificNet's historical and possible future losses, limited operating history, uncertain regulatory landscape in China, fluctuations in quarterly operating results. Further information regarding these and other risks is included in PacificNet's Form 10K and other filings with the SEC.

Contact:
PacificNet USA office: Jacob Lakhany, Tel: +1-605-229-6678
PacificNet Beijing office: Ada Yu, Tel: +86 (10) 59225000

Room 2309, Building A, TimeCourt, No.6 Shuguang Xili, Chaoyang District, Beijing, China 100028

Source: PacificNet Inc.

CONTACT: PacificNet USA office: Jacob Lakhany, +1-605-229-6678; or
PacificNet Beijing office: Ada Yu, +86-10-59225000

Web site: http://www.pacificnet.com/
www.CCTV.com

-------
Profile: intent