Hurray! to Release a Mobile Game Named 'The Banquet'

Hurray! to Release a Mobile Game Named 'The Banquet'

BEIJING, Oct. 3 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, today announced the release of a new mobile game which features Huayi Brothers's latest blockbuster movie ''The Banquet''.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

''The Banquet'' is an Action Role Playing Game (ARPG). It is a tale of love and hate, fate and revenge, in the 10th century in China, when a prince Wu Luan searches for the truth while escaping from his assassins.

Commenting on this event, Chief Executive Officer of Magma, a wholly owned subsidiary of Hurray!, Jiang Wang said, ''Games are the next high growth mobile content category after music.'' Mr. Wang continued, ''We believe that mobile users will enjoy a new gaming experience incorporating the popular movie theme into a mobile game environment.''

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: Hurray!'s ability to continue growth of the mobile gaming market in China; to maintain its leading position in the market for wireless value-added services in China, including its ability to anticipate or address changes in technologies and user preferences in an effective and timely manner; the possibility that ''The Banquet'' will not be as popular among China's mobile phone users as management expects; the risk that Hurray's profitability may be adversely affected in future periods for a variety of reasons, many of which may be beyond management's control; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Manager
Tel: +86-10-8455-5532
Email: yfmeng@hurray.com.cn

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO
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Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng of Investor Relations Manager, +86-10-8455-5532, or
yfmeng@hurray.com.cn

Web site: http://www.hurray.com/

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