GBN Announce Launch of Exclusive UK Football Programming For China National Radio

GBN Announce Launch of Exclusive UK Football Programming For China National Radio

LONDON, October 31/PRNewswire/ -- Global Broadcast Networks (GBN), the international media
content provider, today announced that they are providing UK football
content, sponsorship and advertisements exclusively to a new UK football show
broadcast to 168 million urban listeners across China, called "UK Soccer
Review / Yingchao Fengyunlu". The new show is broadcast by China National
Radio (CNR), the world's most listened-to radio station, on their flagship
channel one, the "Voice of China". This is an unprecedented content
provision, sponsorship and advertising agreement between the national-level
state radio station and an overseas sports and entertainment content
provider.

The weekly half-hour show was launched on 20th August 2006 and will be
on-air 52 weeks a year, for a planned three years. It will feature the latest
stories, exclusive interviews with top players and managers, previews and
reviews, as well as lifestyle, history and UK culture elements. GBN further
announced that the show will be produced with Sky News Radio, a division of
BSkyB. Voice talent and translation will be provided by GBN.

Li Xiaolei, Director of International Relations at CNR, says;

"We are delighted to be working with GBN. The content and materials
provided by GBN are important to CNR to bring unique programmes to our
audience. Football is one of the most popular sports in China, and we expect
the "Yingchao Fengyunlu / UK Soccer Review" programme to develop a massive
audience."

Sean Curtis-Ward, CEO of GBN says of the agreement:

"We are very happy to be working with China National Radio and we are
committed to providing them with the quality and insight into the UK game
that will make this programme a real success. This is a fantastic endorsement
of both GBN and the appeal of the Premier League and Football League. The "UK
Soccer Review Show / Yingchao Fengyunlu" will be the only UK football radio
show broadcast nationally in China. We are also delighted to be working with
Sky Radio News, who bring great editorial integrity."

www.globalbroadcastnetworks.com

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About CNR

CNR is the only national-level radio station in China, which broadcasts
over the whole of the country, including FM frequencies in over 50 major
cities such as Beijing, Shanghai and Guangzhou. Out of a total country-wide
urban radio audience of 360 million, CNR has a total urban listener share of
168 million. CNR reaches an average primetime audience of 58.5 million
listeners.

About GBN

Global Broadcast Networks (GBN) is an independent British company
specialising in the production of tailor-made radio and television
programming and Internet content for broadcasters worldwide.

GBN was founded by a group of experienced broadcast professionals with
the aim of providing broadcasters with interesting timely, news and sports
programming made to the broadcasters' exact specifications.

GBN's senior staff includes Eric Lee, China Director, Sean Curtis-Ward,
CEO, and Henry Peirse, MD.

GBN is the first UK production company to forge a link with the largest
radio broadcaster in the world - China National Radio (CNR).

Source: Global Broadcast Networks (GBN)

Mark Thursfield at MTA Media on +44-20-8762-9108, +44-7780-991-975 or mark.thursfield@mtamedia.co.uk

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