CODE.TV Relaunches as LX.TV, Expands Programming and Introduces First Ever Broadband Talk Show

CODE.TV Relaunches as LX.TV, Expands Programming and Introduces First Ever Broadband Talk Show

MTV's SuChin Pak to Host

NEW YORK, Oct. 31 /PRNewswire/ -- LX Networks LLC announces today the launch of LX.TV Lifestyle Television (www.LX.TV), the first broadband television network for affluent consumers. The relaunch marks the introduction of the first ever broadband talk show, LX.TV's "Drinks with LX.TV," hosted by MTV News correspondent SuChin Pak and featuring in-depth interviews with key media, arts and entertainment figures.

LX.TV, which originally launched as CODE.TV on June 12, 2006, is a free on-demand broadband channel focusing on culture and lifestyle programming with bureaus in New York City, the Hamptons and Los Angeles, with other city- specific channels to follow. It gives viewers the latest insider information from chic, hip, expert hosts who take them inside the action and behind the scenes of each city's hottest and most exclusive new destinations, including restaurant L'Atelier du Robuchon in New York and Petro Zillia, the Los Angeles boutique by designer Nony Tochterman. LX.TV is the first outlet to bring the luxury urban lifestyle alive with video.

As "Crain's New York Business" [June 12, 2006] applauded that LX.TV's: "... quick hits allow viewers to the get the skinny and have time to act on it," and "The Hollywood Reporter" [August 17, 2006] said: "The network is designed to leverage the economies of broadband to reach this premium niche group."

"Our relaunch as LX.TV Lifestyle Television reflects LX Network's ability to reach affluent Americans with quality programming fitting their lifestyles," said LX.TV CEO Joseph Varet.

Pak comes to LX.TV from MTV News, where she has been since 2001 and remains a correspondent. Over the years, she has interviewed everyone from Mariah Carey and P. Diddy to Mary J. Blige and Fred Durst. "Drinks With" will kick off with interviews with satirist Mo Rocca, Star Magazine editor-in-chief Bonnie Fuller and "Project Runway" personality Tim Gunn. The network will continue to evolve its programming looking to develop additional talk and reality-based segments.

"Since our launch four months ago, we've been innovators in broadband television. Over 100,000 visitors have come to the site to watch their daily dish of stylish, hip coverage of what is new and exciting," added LX.TV chief creative officer/executive producer Morgan Hertzan. "We pride ourselves in being one-of-a-kind and are at the forefront of broadband programming," Hertzan said. "I can't think of anyone better to host the first broadband talk show then SuChin Pak. Millions of television viewers see her every day, and we are excited to be producing this internet talk show with her."

About LX.TV Founders

Joseph Varet, CEO, was most recently responsible for all aspects of business development and strategic planning for new television and broadband networks at MTV. Among the channels that Joseph developed are MTV World (a suite of subscription foreign-language music video channels for bicultural US audiences) and a forthcoming culture/lifestyle broadband network. Joseph also created and launched the MTV Games videogame studio. Previously, Joseph was CEO of The Groove Alliance, a publisher of branded online videogames for Disney, Nickelodeon, Warner Bros, Microsoft, Mars, FedEx, Michelob and others. He has also worked in strategy and new venture development at Fox Television and digital media agency KPE. A native New Yorker, Joseph received a BA degree from Harvard College and a MBA from Columbia Business School. Joseph serves on the Board of Directors of The Northside Center for Child Development and the Contemporaries Executive Committee of the Whitney Museum.

Morgan Hertzan, Chief Creative Officer/Executive Producer, was most recently Executive Producer for new television and broadband networks at MTV, where he oversaw all aspects of creative development and production for MHD (MTV's high definition music channel), MTV World, MTV Puerto Rico, and MTV 44 1/2 (MTV's permanent video billboard in Time Square). Morgan previously created, launched, and supervised production of mtvU (MTV's college television network), which reaches over 7 million students at 700 US colleges and universities. Prior to joining MTV, Morgan was an Associate Producer at CBS News' "60 Minutes." A native New Yorker, Morgan received a BA in Broadcast Journalism from American University. Morgan serves as Co-Chair of the Stephen D. Hassenfeld Center for Children with Blood Disorders at NYU Medical Center.

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Source: LX Networks LLC

CONTACT: Lisa K. Dallos, +1-212-582-9795, lisa.dallos@freud.com and Lane
Jost, +1-212-582-9795, lane.jost@freud.com both of Freud Communications, Inc.

Web site: http://www.lx.tv/

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