Calling All Fitness Instructors, Personal Trainers & Health Gurus

Calling All Fitness Instructors, Personal Trainers & Health Gurus

ExerciseTV and Jake of 'Body By Jake' Launch the Nationwide Search for 'America's Next Fitness Star'

One Winner Will be Launched Into Fitness Fame

PHILADELPHIA, Oct. 17 /PRNewswire/ -- Jake of "Body by Jake" and founder of ExerciseTV, today announced the launch of "America's Next Fitness Star," (ANFS) a nationwide search for the country's next fitness celebrity. The contest is open to all those who believe they have the energy and personality to inspire millions of viewers to get in shape. The winner will receive a one- year paid contract with ExerciseTV, the leading free video-on-demand fitness and sports training network, to appear in an upcoming original "Star Trainers" series and receive a year's worth of New Balance footwear and apparel. Contestants can log on to www.exercisetv.tv to read the complete list of rules and to enter for their chance to win until the contest ends on November 30, 2006.

On October 19, Jake will give New Englanders the chance to show their stuff when he hosts an open casting call for the ANFS competition in Boston, MA. From 7:00 a.m. - 3:00 p.m. Jake will be there, in person, to give hopeful contestants the chance of a lifetime to make a positive difference in million's of peoples lives.

ExerciseTV is a new multi-platform television network dedicated to fitness, motivation and sports training and is designed exclusively for video- on-demand and emerging media platforms, including the Internet at www.exercisetv.tv. ExerciseTV's programming is available for no additional charge to Comcast, Time Warner and Cox Cable digital cable customers with VOD service, and includes about 100 different programs that would each typically cost about $14.99 each on DVD, representing a significant value for consumers. Viewers have access to the world's best personal trainers 24 hours a day, and can use the service's DVD-like functionality to work out at their own pace in the privacy and comfort and privacy of their own home. Since its launch in January 2006, viewers have watched more than 25 million on-demand workouts.

About ExerciseTV

ExerciseTV was founded by Jake of "Body by Jake" and developed by Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK) the nations leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast and is part of its portfolio of programming services. New Balance Athletic Shoe, Inc. and Time Warner Cable are additional equity partners.

First Call Analyst:
FCMN Contact: Judee.Sidorsky@pmkhbh.com

Source: ExerciseTV/Comcast

CONTACT: Judee Sidorsky, PMK/HBH for Comcast, +1-212-373-6145,
judee.sidorsky@pmkhbh.com; or Keith Cocozza Time Warner Cable, +1-203-351-2039
keith.cocozza@twcable.com; or Amy Vreeland New Balance, +1-617-746-2214,
amy.vreeland@newbalance.com

Web site: http://www.exercisetv.tv/

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