Trident's SVP(TM) CX Video Processor With DCRe(TM) Powers New LCD TVs From Toshiba

Trident's SVP(TM) CX Video Processor With DCRe(TM) Powers New LCD TVs From Toshiba

SANTA CLARA, Calif., Oct. 17 /PRNewswire-FirstCall/ -- Trident Microsystems, Inc. (NASDAQ:TRID), a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Toshiba, one of the world's leading consumer electronics manufacturers, is using Trident's sixth-generation SVP(TM) CX integrated video decoder and processor featuring the Digital Cinema Reality Engine (DCRe(TM)) to power its latest family of digital LCD TVs for the China market. The new models, 37WL67C, 32WL67C, and 26WL67C, are now shipping.

"Toshiba's LCD TVs require outstanding video image quality and we are very impressed by Trident's SVP(TM) CX chip with DCRe(TM) technology," said Mr. Eiji Tamaki, Vice president of Dalian Toshiba. "The SVP(TM) CX chip is a very cost-effective single chip solution with uncompromising analog TV and HDTV picture quality. It gives Toshiba's new LCD TV family a performance and cost advantage in the increasingly competitive China market."

"We are extremely pleased that Toshiba, a world-wide leader in consumer electronics, has chosen our sixth-generation SVP(TM) CX video processor with DCRe(TM) technology for its new LCD TV family in China," said Dr. J.H. Chang, president of the Trident Technologies Inc. "The SVP(TM) CX is Trident's vision of what a leading consumer OEM needs in a cost-effective LCD TV without compromising their brand name image. It is our belief that by aggressively participating and raising the overall video quality in the mass market we can continue improving our competitive position for the long-term. The SVP(TM) CX is Trident's first attempt to enter into such a highly cost-sensitive low-end market segment. We are delighted that we have executed our vision right on the mark and successfully landed several key design-wins with new OEM customers."

The SVP(TM) CX(TM) family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe(TM) includes:

-- Triple ten-bit ADC to dramatically reduce visible video signal
conversion artifacts.
-- Ten-bit 3D color decoder to eliminate annoying "false color" artifacts
and improve overall contrast.
-- Ten-bit single-channel 1080i motion-adaptive de-interlacer to provide
cinema-like motion video quality from any type of video source
material.
-- Ten-bit single-channel scaler to insure crisp images regardless of the
display resolution.
-- Ten-bit single-channel color processor with blue-stretch,
green-stretch, skin-color correction, and white-balance control to
offer vivid, bright colors previously available only expensive video
processing solutions.
-- Ten-bit display interface to support today's most advanced flat
displays.
-- Advanced content-adaptive 3D noise reduction to dramatically reduce the
popping and crackling that is especially prevalent on today's LCD TVs.
-- Enhanced horizontal and vertical sharpness enhancement for
high-definition content that set a new level in sharpness for advanced
TVs.
-- Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays.
-- Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to
support world-wide TV data and messaging needs.
-- Full-screen 16-bit bit-mapped OSD powered by a 2D-graphics accelerator
to enable beautiful, intuitive, windows-based user interfaces that
enhance the functionality of advanced TVs.

Forward-Looking Information This press release contains forward-looking statements, including statements regarding the company's expectations for the DPTV(TM) market and designs for the DPTV(TM) product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Company's business are described in detail in the Company's filings with the Securities and Exchange Commission.

About Toshiba

Toshiba, a world leader in high technology, is a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications equipment and systems, digital consumer products, electronic devices and components, power systems, industrial and social infrastructure systems, and home appliances. Under its mid-term business plan, Toshiba is promoting initiatives for sustained growth that will support its continued development as a highly profitable group of companies active in both high growth and stable growth businesses. Toshiba has 172,000 employees worldwide and annual sales of over US $54 billion. Visit Toshiba's web site at www.toshiba.co.jp/index.htm .

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Santa Clara, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-top boxes. Trident's products are sold to a network of OEMs, original design manufacturers (ODMs) and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com/ .

NOTE: Trident is a registered trademark of Trident Microsystems; Inc. DPTV(TM) is a trademark of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.

FCMN Contact: cchang@tridentmicro.com

Source: Trident Microsystems, Inc.

CONTACT: media, Peter Wicher of Trident Microsystems, Inc.,
+1-408 764-8808, or public_relations@tridentmicro.com, or investors , or
investor@tridentmicro.com, or technical support, techsupport@tridentmicro.com

Web site: http://www.toshiba.co.jp/index.htm
http://www.tridentmicro.com/

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