World Poker Tour(R) Enterprises, Inc. to Introduce Progressive Platforms and Content for Worldwide Market During MIPCOM

World Poker Tour(R) Enterprises, Inc. to Introduce Progressive Platforms and Content for Worldwide Market During MIPCOM

WPT to Further Elevate Brand and Expand Existing 154-Country Reach Via Network Deals, Sponsorships and Localized Programming

LOS ANGELES, Sept. 27 /PRNewswire-FirstCall/ -- WORLD POKER TOUR(R) Enterprises, Inc. (NASDAQ:WPTE) announced today that it will attend MIPCOM, the global tradeshow for content creation, production and distribution, in Cannes, France, from October 9 - 13, 2006. As the global leader in poker entertainment and the company behind the worldwide poker television boom, WPTE will offer new sponsorship, licensing and programming opportunities for 2007.

To foster increasing worldwide penetration, the WPTE aims to build its international partnerships via joint-ventures, local programming, merchandising, and other strategic alliances. WPTE will showcase at MIPCOM the World Poker Tour Season IV, the flagship show in poker television. Executives will also present the premiere season of the ground-breaking PROFESSIONAL POKER TOUR(TM) (PPT), which is currently airing on the Travel Channel in the United States.

"We look forward to leveraging a premiere tradeshow like MIPCOM to strengthen relationships and create opportunities to further expand poker throughout the globe," said Gary MacKinney, WPTE Executive Director of International Distribution. "The WORLD POKER TOUR will continue to add international stops while exploring locally-produced televised tournaments in key markets."

WPT programming currently airs in 154 countries, including Spain, Canada and Philippines. It also recently inked pacts with Kanal 5 in Sweden, Macau Cable in Macau and MediaCorp in Singapore.

"When the WPT made its television debut five years ago, it incited a national poker phenomenon that continues to escalate," said Robyn Moder, Executive Vice President of WPTE. "As the WPTE begins to roll-out its international formats, we hope to use our excellent and well-seasoned production experience to help our international partners create for their audiences compelling poker programming of the same magnitude."

The WPTE will be at booth 17.26, located in the Palais des Festivals. To schedule a meeting with WPTE executives, please contact Gary MacKinney at 323.330.9900 or at gmackinney@worldpokertour.com.

About WPTE

WPT Enterprises, Inc. (NASDAQ:WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour(R), a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 150 markets globally. With the WPT in its fifth season, WPTE has launched a second series on the Travel Channel, the Professional Poker Tour(TM), which focuses on the play of poker's leading stars. WPT also operates a real-money online gaming website, www.wptonline.com, which prohibits wagers from players in the U.S. and other restricted jurisdictions. WPTE currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. The company is also engaged in the sale of corporate sponsorships. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. WPTE is a majority owned subsidiary of Lakes Entertainment, Inc. (NASDAQ:LACO). Photos and media information can be found online at: www.worldpokertour.com/media

WPTEG

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by WPT Enterprises, Inc.) contains statements that are forward-looking, such as statements relating to the expansion of WPTE's brand licensing, the development of new television and film projects, the development of WPTE corporate sponsors and other business development activities, as well as statements regarding other capital spending, financing sources and the effects of competition. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of WPTE. These risks and uncertainties include, but are not limited to, WPTE's significant dependence on the Travel Channel as a source of revenue; difficulty of predicting the growth of our online casino business, which is a relatively new industry with an increasing number of market entrants; the increased time, cost and expense of developing and maintaining WPTE's own online gaming software; the potential that our television programming will fail to maintain a sufficient audience; the risk that competitors with greater financial resources or marketplace presence might develop television programming that would directly compete with WPTE's television programming; the risk that WPT may not be able to protect its entertainment concepts, current and future brands and other intellectual property rights; risks associated with future expansion into new or complementary businesses; the termination or impairment of WPTE's relationships with key licensing and strategic partners; and WPTE's dependence on its senior management team. For more information, review WPTE's filings with the Securities and Exchange Commission.

Contact:
Lyndsay LaGree/WPT PR
323 330 9876
llagree@worldpokertour.com

Gary MacKinney/WPTE International Distribution
323 330 9900
gmackinney@worldpokertour.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20050809/LATU100LOGO )

First Call Analyst:
FCMN Contact: llagree@worldpokertour.com

Photo: http://www.newscom.com/cgi-bin/prnh/20050809/LATU100LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: WPT Enterprises, Inc.

CONTACT: Lyndsay LaGree, WPT PR, +1-323-330-9876,
llagree@worldpokertour.com, or Gary MacKinney, WPTE International
Distribution, +1-323-330-9900, gmackinney@worldpokertour.com, both of WPT
Enterprises, Inc.

Web site: http://www.worldpokertour.com/media

Web site: http://www.wptonline.com/

Web site: http://www.worldpokertour.com/

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