Reality Racing, Inc. Signs Procter & Gamble's Old Spice Division as a Platinum Sponsor for Reality Racing - The Rookie Challenge

Reality Racing, Inc. Signs Procter & Gamble's Old Spice Division as a Platinum Sponsor for Reality Racing - The Rookie Challenge

BOCA RATON, Fla., Sept. 26 /PRNewswire-FirstCall/ -- Reality Racing, Inc. (OTC Pink Sheets: RRGI) has signed The Procter & Gamble Company (NYSE:PG), makers of the Old Spice(R) brand, as a platinum-level sponsor for Reality Racing - The Rookie Challenge. In a recent move, Reality Racing Inc. expanded its corporate racecar sponsorship program for Reality Racing - The Rookie Challenge to give interested corporations the chance to benefit from vehicle sponsorship and national television exposure at a fraction of traditional sponsorship prices.

Reality Racing's President, Lee F. Schaefer stated, "We are thrilled that Procter & Gamble has joined us by becoming a sponsor in this exciting venture. Our new TV show, Reality Racing - The Rookie Challenge, combines American Idol with NASCAR(R)-style racing. We're giving 15 lucky male and female amateurs the chance to race for their dreams on national television in front of as many as 75 million racecar enthusiasts. This gives interested corporations the chance to get in on the action with outstanding visibility at an unbeatable price. As a company, we feel Procter & Gamble's Old Spice brand fits in very well with our goals and will certainly appeal to our target audience."

Reality Racing, Inc. is offering Platinum sponsorship packages for $250,000. This package includes (but is not limited to) guaranteed product category exclusivity, logo placement on the hood and back of the car, logo placement on the driver's attire and tool cart, full sponsorship designation at the track and national product exposure on our weekly television program. Mr. Schaefer added, "Traditional race car sponsorships can cost millions of dollars just for hood placement. We are offering an entire package at a fraction of that cost on what some experts predict to be the most talked about reality show of all time."

Nextel Cup(R) Series and NASCAR(R) legends like Bobby and Donnie Allison, Cale Yarborough, Rusty Wallace and Junior Johnson will act as judges and mentors for contestants. The winner of Reality Racing - The Rookie Challenge will be given the opportunity to drive professionally as a member of an established race team in a NASCAR sanctioned race, receive national exposure, a cash award and a gold championship ring.

Information can be obtained by viewing the Reality Racing website at http://www.realityracingtv.com/.

Safe Harbor

Forward-looking statements made in this release are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made by Reality Racing, Inc. are not a guarantee of future performance. This news release includes forward-looking statements, including with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward- looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties and events that may be beyond the control of Reality Racing, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition.

For investor relations information, contact:
Gabe Sandler
Sandler Communications, Inc.
Phone: 866-772-0118
Email: info@sandlercommunications.com

Source: Reality Racing, Inc.

CONTACT: Gabe Sandler of Sandler Communications, Inc., 1-866-772-0118,
info@sandlercommunications.com

Web site: http://www.realityracingtv.com/

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