Nickelodeon Enters Agreement with Activision Value Publishing, Inc. to Become Exclusive Distributor of Nick Jr. Published CD-ROM Titles

Nickelodeon Enters Agreement with Activision Value Publishing, Inc. to Become Exclusive Distributor of Nick Jr. Published CD-ROM Titles

NEW YORK, and MINNEAPOLIS, Sept. 15 /PRNewswire/ -- MTV Networks Kids and Family Group's Nickelodeon, a division of Viacom Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), has entered into a distribution agreement with Activision Value Publishing, Inc., a wholly-owned subsidiary of Activision, Inc. (NASDAQ:ATVI), under which Activision will be the exclusive distributor of three new Nick Jr. PC CD-ROM titles, published by Nickelodeon and based on the top preschool series on commercial television, Dora The Explorer(TM), The Backyardigans(TM), and Go, Diego, Go!(TM). The titles will be available late September. The announcement was made by Paul Jelinek, Vice President, Digital Media Products, Nickelodeon and MTVN Kids and Family, and Dave Oxford, General Manager for Activision Value Publishing, Inc.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060828/NYM030 )

"This is an exciting digital initiative for Nickelodeon since it is the first time our company is publishing computer games on a cross platform basis," said Jelinek. "With a leading partner like Activision on-board to distribute these original Nick published games, based on some of our leading preschool properties, we are now able to fulfill consumer demand for this kind of entertainment both online and at retail."

"Nickelodeon maintains the top seven of 10 preschool properties on commercial television, and we are delighted to have the opportunity to team up with them on these PC games," said Oxford. "The partnership between Activision, with its dedication to providing mass market distribution and customers with great games should result in great gains for both companies."

These titles will be available at retailers nationwide end of September for a suggested retail price of $19.99 and have been rated "E" for Everyone (The Backyardigans: Mission to Mars) or "EC" for "Early Childhood" (Dora the Explorer World Adventure and Go, Diego, Go! Wolf Pup Rescue) by the ESRB.

About Activision

Headquartered in Minneapolis, Minnesota, Activision Value Publishing, Inc. a wholly-owned subsidiary of Activision, Inc. (NASDAQ:ATVI), is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http//www.activision.com.

About Nickelodeon

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060828/NYM030
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses of Nickelodeon, +1-212-846-7326; or Andy Koehler
of Activision Value Publishing, Inc., +1-952-918-9414

Web site: http://www.nick.com/
http//www.activision.com

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