Hurray! Signs up S. Wing

Hurray! Signs up S. Wing

BEIJING, Sept. 15 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, today announced that its controlled record company Hurray! Freeland has signed a multi-year contract with S. Wing, an up-and-coming pop band in China, which composed and produced the latest hit ''QQ Love'' (QQ Ai).

Released on Internet, ''QQ Love'' became an instant hit within the online community in China. The song is not only a top hit in ringtone, ringbacktone and truetone downloads over mobile phones, but also has made to Top 30 on Baidu's music search platform.

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

About Beijing Hurray! Freeland Digital Music Technology Co., Ltd.

Hurray! Freeland engages in the production and distribution of audio and video media products in China. It is a pioneer in China in creating and promoting pop stars by distributing their music on the Internet in addition to through traditional channels. Many songs produced and promoted by Hurray! Freeland for its artists such as Ai Dai, Xiangxiang, Yang Chengang, Zhang Zhenyu and S. Wing are among the top hits in the markets of ringtones, ring-back tones and digital downloads on mobile phones and the Internet in China.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that S.Wing will not be as popular among China's mobile phone users as management expects; Hurray!'s ability to maintain its relationships with S.Wing, Hurray! Freeland and other partners; continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Manager
Tel: +86-10-8455-5532
Email: fmeng@hurray.com.cn

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Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Manager of Hurray!,
+86-10-8455-5532, or yfmeng@hurray.com.cn

Web site: http://www.hurray.com/

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