Music and the Internet Get Married ... With a New Attitude

Music and the Internet Get Married ... With a New Attitude

Americans Already Saying: 'I Want My NOTMTV.TV!'

LOS ANGELES, Sept. 15 /PRNewswire/ -- Producer Tom Rowles and Co-Creators Sean Tolley, Erik Deutscher and Eddie Sanabria today joined forces with talent producer Terry Merrill to launch the next generation of musical exploration with the independent Internet television channel Not Mainstream Typical Videos (NotMTV.tv).

The network went live on September 15th with three programming pods. In addition to music coverage on their flagship series, Not Mainstream Typical Videos, the network will feature two additional pods of programming: Culture Captured and Investigate This!

"We are an independent Internet television channel made by the fans and for the fans," said Rowles. "Consumers all across America and around the world are supporting independent music as never before and they want cutting-edge cultural content. We are dedicated to showing the underground and unexplored aspects of the music industry and delivering to them the issues, stories and trends that interest them."

The groundbreaking network was conceived by Rowles in 2005. Operating without any outside funding, Rowles, Tolley, Deutscher and Sanabria transformed a grassroots vision into a popular fan base, currently growing at more than 100% per month with no advertising. With this official launch, the network announced that new episodes will premiere every Friday at midnight EST.

NotMTV.tv also hosts an independent music video vault where indie bands are able to submit videos the network will stream and make available to members for download in four different formats (Windows media, QuickTime, iPod video and PSP video). Membership is free.

Terry Merrill stated, "An emerging and enduring multimedia challenge is to conceive, design and produce Internet television projects for niche audiences and diverse consumers. NotMTV.tv is one extraordinary example of an emerging trend: Talented teams of independent producers changing the face of entertainment as we know it."

She added, "This network will deliver new music and culture content for an Internet generation telling network executives loud and clear they prefer the content of wherethehellismatt.com and YouTube than rehashed reality shows and by-the-book sitcoms."

CONTACT:
Terry Merrill
323-816-8090
www.NotMTV.tv
terry@notmtv.tv

Source: www.NotMTV.tv

CONTACT: Terry Merrill, +1-323-816-8090, or terry@notmtv.tv

Web site: http://www.notmtv.tv/

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