Montblanc Presents Katherine Jenkins as International Brand Ambassador With a Set of Photographic Portraits by Pop Icon Bryan Adams

Montblanc Presents Katherine Jenkins as International Brand Ambassador With a Set of Photographic Portraits by Pop Icon Bryan Adams

NEW YORK, Sept. 15 /PRNewswire/ -- Montblanc has appointed opera star Katherine Jenkins as one of its international brand ambassadors. In her new role, Katherine will feature in Montblanc's advertising campaign and will perform at the opening of the new Montblanc boutiques in Tokyo and London in Autumn 2006. Subscribing to the brand's commitment to arts and culture, Montblanc will also be sponsoring Katherine's UK tour later in the year and will support her international development.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060915/CLF511 )

Montblanc has identified Katherine Jenkins' astounding talent and youthful beauty. Her individual style and personal values mirror the cornerstones of the Montblanc brand. As Montblanc's women's collections are young and flourishing, it is befitting that Katherine, herself a young rising star has been chosen by the brand to be a face for Montblanc watches, leather, fine jewellery and writing instruments.

At the young age of 26, Katherine Jenkins has already established herself as one of the biggest names in classical music with her albums Premiere, Second Nature and Living a Dream, which made her the fastest selling classical artist ever. It seems no major event is complete without an appearance by the Welsh singer. She has performed at Live8 and has won two consecutive awards for best album at the Classic Brits.

Wolff Heinrichsdorff, Montblanc CEO: "When we met Miss Jenkins for the first time we were intrigued by her warm and natural personality. We knew at once that she would be perfect to present our female assortment and represent the brand. Being a young successful artist on her way to the top she reflects exactly the target group we intend to reach with our products. We at Montblanc are very proud to have Miss Jenkins as our new brand ambassador."

2006 marks the 100th anniversary of one of the great international luxury brands: Montblanc. It is today a truly diversified luxury goods company offering writing instruments, timepieces, leather, jewellery, eyewear and fragrance. In its centennial year Montblanc has launched a patented diamond cut in the shape of the brand's world-famous star logo. It is befitting that the brand has this year chosen Katherine as one of its own stars.

As the new face of Montblanc Katherine now joins the Canadian singer, guitarist and songwriter Bryan Adams. For years his songs have spread across the globe. More recently, he has been exploring another side of his artistic vision as a photographer. Having published in Vanity Fair and Harper's Bazaar in 2004 he was even invited to photograph Queen Elizabeth II. His close-up image was later used as a Canadian postage stamp. Specially for Montblanc, Bryan Adams created a fascinating set of portraits of Katherine Jenkins in her new role as Montblanc's international brand ambassador, capturing perfectly her charming personality and the various facets of her character.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060915/CLF511
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: Montblanc

CONTACT: C&M Media: Mindy Webster, mindy@cmmediapr.com,
+1-646-336-1398 x 209

Web site: http://www.montblanc.com/

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