Kapow Technologies Powers Simfy.de -- The First Online-Price Comparison Web Site for Music Downloads

Kapow Technologies Powers Simfy.de -- The First Online-Price Comparison Web Site for Music Downloads

New Online Music Service Uses the Kapow Web Integration Platform to Automatically Collect and Display Music Titles and Prices, and Download Tracks From Internet Stores Across the World

MUNICH, Germany and PALO ALTO, California, September 19/PRNewswire/ -- Kapow Technologies today announced that Simfy.de, a Germany-based online
price-comparison web site for music downloads, is using the Kapow Web
Integration Platform to collect data from online-music shops around the world
so that users can locate music for the best price, and download it without
any additional software.

Last May, Simfy.de introduced its new Internet service that enables
consumers to locate more than 75,000 artists, 95,000 albums and 1,200,000
titles on the Internet. Even though a number of online-music shops and
subsequent the number of legal downloads are increasing, no search and price
comparison service has ever existed up until this point. The goal of Simfy.de
is to create clarity and transparency in the legal music downloads business.

"Because of its innovative technology and business model, Simfy.de saves
its customers significant amounts of time and money when shopping for their
favourite music," said Darius Heisig, General Manager for Kapow Technologies
in Germany. "Although it is not uncommon to see price differences from 30 to
50 percent, now, with one click, users can find the best price for a track or
full album available on the Internet."

Simfy.de's underlying integration technology is the Kapow Technologies
Web Integration Platform version 6.0, which completely automates the
company's search, collection and publishing process. When compared to other
software integration technologies, the Kapow platform enabled Simfy.de to
bring its service to market much faster and operationally cheaper.

"The strategic partnership with Kapow Technologies is central for the
development of Simfy.de, said Steffen Wicker, co-founder of Simfy.de.
"Through the usage of the Kapow Web Integration Platform lengthy and
cost-intensive programming work was avoided. Updating the data happens mostly
automatically, so that we still have time for studies."

Simfy.de collects approximately eight megbytes of data from different
Internet music shops are extracted and updated regularly. Currently, Simfy.de
provides information from AOL, Mediaonline, medionmusic, Musicload, OggStar,
Finetunes, freenet, Saturn, plattenladen.tv, o2 Music, four music, Kiddo
Records, fine.Records, yomama, and Bleep. The integration of iTunes, Napster,
and other leading sites will be completed later this year.

About Simfy.de

Simfy.de is a service of Wicker + Lange Ltd. Wicker + Lange Ltd., and is
backed by the MAFINEX Grunderverbund Entrepreneur Rhein-Neckar e.V.

Steffen Wicker and Christoph Lange founded Simfy.de while studying
management economics at the University of Mannheim. Originally developed as a
project in support of their theoretical education, it soon became clear that
a service like Simfy.de provide real value for the users of legal music
downloads. Recently, Bernhard Ellmer joined the team in the area of public
relations. To develop the web front-end, Wicker and Lange teamed with Florian
Ritter and Philipp Reichle of Ravensburg Business College, who became
responsible for the design and AJAX-implementation. The development is
additionally supported by numerous fellow students from Mannhein, Luebeck and
Wiesbaden.

About Kapow Technologies

Kapow Technologies provides integration software that enables companies
to deploy portals and content-intensive applications such as enterprise
mashups at a fraction of the time and cost compared to traditional enterprise
software methods. Because of its patented, unique integration approach, Kapow
Technologies is one of the fastest-growing software firms in the world, with
more than 150 Global 2000 customers including AT&T, Bank of America, Wells
Fargo, CSFB, Intel, Vodafone, U.S. Army, Audi, Novartis, and Deutsche Post
(DHL). Partners such as BEA Systems, IBM and Oracle make Kapow Technologies
their top choice for projects including data collection, content migration,
as well as the enablement of mobile applications and service oriented
architectures.

Source: Kapow Technologies

Press contacts: Kurt Foeller, kapow@foellercom.com, Phone +1-415-578-3251, Bernhard Ellmer, T: +49-163-40-23-922, bernhard.ellmer@simfy.de, www.simfy.de; Om Kapow Presscontect, Lucy Turpin Communications GmbH, Brigitte Wenske, PR & MarCom Manager, Prinzregentenstrasse 79, 81675 Munchen, T: +49-89-41-77-61-42, B.Wenske@LucyTurpin.com

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