Nick News Adventure Team Goes West to Round 'Em Up and Head 'Em Out!

Nick News Adventure Team Goes West to Round 'Em Up and Head 'Em Out!

Nick News with Linda Ellerbee: Wound Up for the Round Up Airs Sunday, Oct. 1, 8:30 p.m. ET/PT on Nickelodeon

NEW YORK, Sept. 19 /PRNewswire/ -- Life is an adventure! Or at least it should be. In the next installment of Nick News with Linda Ellerbee: Wound Up for the Round Up, airing Sunday, Oct. 1, 8:30 p.m. ET/PT, six kids set out on a Wild West adventure along the Laramie river near the Colorado-Wyoming border.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060919/NYTU137 )

In Wound Up for the Round Up, our six city slickers gain skills and experience the old fashioned way-by doing what doesn't come naturally. They go from learning to ride and take care of their horses to rounding up and wrangling a herd of cattle up a trail. For relaxation they hike, tube down rivers, fly-fish, and watch working-cowboys participate in a local rodeo. Most of all, they gain an appreciation for a life so very different from their own.

"These adventure shows are important. So many kids today live in a techno- world where the complicated often seems routine, but if you really think you're a hot-shot, try ordering a cow around," said Linda Ellerbee, award- winning host and Executive Producer of Nick News. "Generally the kids figure out that what you learn after you think you know it all is what counts."

At the end of their journey some of the kids, in spite of their initial concerns, took to the rough and tumble life of a cowboy. For others, it was a nice place to visit, but not a life they ever wanted to live. But for all of them, it was indeed an adventure. And that's no bull.

Nick News, celebrating its 15th year, is the longest-running kids' news show in television history, and has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day. In 2005, it won the Emmy for Outstanding Children's Programming for its show, From the Holocaust to the Sudan. In 1994, the entire series, Nick News, won the Emmy for Outstanding Children's Programming. In 1998, "What Are You Staring At?" a program about kids with physical disabilities, won the Emmy for Outstanding Children's Programming. In 2002, "Faces of Hope: The Kids of Afghanistan," won the Emmy for Outstanding Children's Programming. In 2004, two Nick News Specials, "The Courage to Live: Kids, South Africa and AIDS" and "There's No Place Like Home," a special about homeless kids in America, were both nominated for the Outstanding Children's Programming Emmy. In fact, Nick News has received more than 20 Emmy nominations. Nick News, produced by Lucky Duck Productions, is also the recipient of two Peabody Awards, including a personal one given to Ellerbee for her coverage, for kids, of the President Clinton investigation; a Columbia duPont Award; and more than a dozen Parents' Choice Awards.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number- one-rated basic cable network for more than eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060919/NYTU137
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both of Nickelodeon

Web site: http://www.nick.com/

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