Harris Corporation Inks Watershed Deal with British Sky Broadcasting

Harris Corporation Inks Watershed Deal with British Sky Broadcasting

AMSTERDAM, Netherlands, Sept. 8 /PRNewswire-FirstCall/ -- Harris Corporation (NYSE:HRS) today announced that British Sky Broadcasting (BSkyB) has signed a contract with Harris Systems Limited, a wholly owned subsidiary of Harris Corporation, to implement the Harris(R) H-Class(TM) Airtime Sales system. H-Class(TM) Airtime Sales, an advanced, scalable solution for controlling, monitoring and executing complex advertising campaigns, is part of the H-Class(TM) suite of applications, which interoperate through the Harris(R) H-Class(TM) Content Delivery Platform.

Under the contract, Harris will provide a multichannel H-Class Airtime Sales system designed to enhance BSkyB's existing sales mechanism with the flexibility and scalability it needs to support its current and future business requirements. The Harris contract includes software licensing, support, facilities management, and the development and implementation of each stage of the project.

"The selection of Harris concludes an extensive and vigorous evaluation process," said Nick Milligan, managing director of Sky Media, BSkyB's advertising sales division. "We chose Harris based on their current systems capabilities, their understanding of our business and on their capability to work jointly with us in the long term."

"This is truly a significant victory for Harris, and we are delighted to have been chosen by such a prestigious broadcaster to meet their comprehensive airtime sales needs," said Dave Dougall, vice president of Europe, Middle East and Africa sales for the Harris Broadcast Communications Division. "This contract demonstrates how our ongoing collaboration and mutual understanding continue to benefit both our companies."

The market-leading, ratings-based H-Class Airtime Sales system from Harris includes spot-based sales, and improves scalability and performance to support even the largest media businesses. The H-Class Airtime Sales system enables total control of the customer's available inventory and maximizes the resulting revenue.

About Harris Corporation

Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. With headquarters in Melbourne, Florida, the company has annual sales of $3.5 billion and nearly 14,000 employees -- including more than 6,000 engineers and scientists -- dedicated to the development of best-in-class assured communications(TM) products, systems, software and services. The company's operating divisions serve markets for government communications, RF communications, broadcast communications, and microwave communications. Additional information about Harris Corporation is available at www.harris.com.

See Harris Broadcast Communications Division

IBC Stand 7:621 & M225

Source: Harris Corporation

CONTACT: Laura Whitaker, Vice President, Marketing Communications,
Harris Broadcast Communications Division, Laura.Whitaker@harris.com,
+1-408-782-1201; Meriam Khan, MKM Marketing Communications,
Meriam@mkm-marcomms.com, +44 (0) 20 8141 4703

Web site: http://www.harris.com/
http://www.ibc.org/

-------
Profile: intent