Wilshire Media Group Launches With Digital Entertainment Technology Solutions for Media Companies

Wilshire Media Group Launches With Digital Entertainment Technology Solutions for Media Companies

Led by Former Virgin Digital Executives, Company Announces Virgin Entertainment as First Client

LOS ANGELES, Aug. 11 /PRNewswire/ -- Wilshire Media Group launches today offering media companies robust technology solutions to significantly enhance their presence in the emerging digital media sector. Virgin Entertainment Worldwide will be the company's first client.

Founded by former Virgin Digital executives Zack Zalon and Brendon Cassidy, the company provides the strategic counsel along with the critical technology and software development capabilities necessary to usher media companies to the forefront of the rapidly expanding digital content marketplace. Zalon and Cassidy bring to the company a history of delivering highly innovative, cost effective, and consumer-centric technology products.

"We built a unique skill-set leading Virgin's digital efforts, designing and building end-to-end technology solutions for media commerce and entertainment. We are now able to leverage that expertise to provide media companies the solutions necessary to stay on top of the ever-changing digital landscape," said Brendon Cassidy.

"This is the most exciting time for digital entertainment that the industry has ever experienced, and the trend is toward continued explosive growth and innovation," added Zack Zalon. "We believe there is a tremendous opportunity for Wilshire Media Group to help drive the industry forward."

Wilshire Media Group offers the development and execution of technical business strategies, digital content creation, software application development, digital rights management (DRM), commerce and micro-payment systems, media database management, and consumer marketing for these applications. Further, the company will develop entirely new products and businesses, both independently and in partnership with other companies.

Wilshire Media Group's first client is Virgin Entertainment Worldwide, for whom the company is tasked with technology development and support for their worldwide digital properties including the flagship Virgin Digital music service in the U.S. and U.K., as well as Radio Free Virgin and the Virgin Megastores in the U.S.

Source: Wilshire Media Group

CONTACT: Karen DeMarco of mPRm Public Relations, +1-323-933-3399,
ext. 4238, kdemarco@mprm.com, for Wilshire Media Group

-------
Profile: intent