Multi-Platinum Hip-Hop Producer 'XL' and ARP Productions Celebrate CD Launch Entitled 'What Are We Living For'

Multi-Platinum Hip-Hop Producer 'XL' and ARP Productions Celebrate CD Launch Entitled 'What Are We Living For'

LOS ANGELES, Aug. 8 /PRNewswire/ -- ARP Productions, AIDS Responsibility Project (ARP) and XL Productionz will launch their "Start the Conversation" initiative at the International AIDS Conference in Toronto. A private listening party/celebrity VIP lounge will celebrate the 12-track CD release entitled "What Are We Living For." The compilation CD features songs written and performed by AWHARE, an array of talented young artists from Hip-Hop to R&B. The show will be directed by world-renowned choreographer "Wilberto," Tuesday, August 15, 2006 at Toronto's newest, most vibrant club, Purgatory, in a room called "Heaven," 199 Richmond Street, Toronto, from 9pm to 11pm on.

The purpose of "What Are We Living For" is to "Start the Conversation" about HIV -- how to avoid it, how to live with it, how not to spread it, and the importance of being honest about one's own risk of becoming infected. ARP has partnered with record producer Donald "XL" Robertson to use music, film, and the Internet to develop new and more effective ways to communicate prevention messages to those most at risk for becoming infected with HIV.

About AIDS Responsibility Project

ARP is a not-for-profit whose mission is to ensure that underserved people infected and affected by HIV get the treatment, care, education and support they need. To view the EPK and find out more about ARP visit http://www.aidsresponsibility.org/.

Partnership with Historically Black Colleges

ARP is partnering with many Historically Black Colleges and Universities (HBCUs) to reach out to African-American students with education and prevention messages. ARP will use campus town hall meetings and the "Start the Conversation" music to support a "KNOW YOUR STATUS" voluntary testing program.

About ARP Productions

ARP Productions is a non-profit that uses music, film and new media as an alternative means of fostering AIDS and HIV-related awareness, prevention and education among youth and targeted at-risk groups. To purchase the "What Are We Living For" CD visit http://www.arpproductions.com/.

About XL

The name of multi-platinum Hip-Hop Producer "XL," CEO of XL Productionz, rings synonymous with billboard hits such as "Nolia Clap" (w/Juvenile Wacko & Skip), "Wobble Wobble" (504 Boyz), "Where Do We Go From Here" (w/Nas & M.A.C), "Get Ya Hustle On" (w/Juvenile), and "Throw Ya Hands Up" from "You Got Served" (w/B2K). Other credits include "Training Day," "Malibu's Most Wanted" and hit TV show "America's Next Top Model." XL has numerous credits for Microsoft's Xbox 360. He is also a judge on the online version of "American Idol" and Executive Producer of "What Are We Living For."

About Wilberto

Director/Choreographer "Wilberto" of Bertco Entertainment ranks in the top five of the industry's most sought-after. He recently received rave reviews for his work on the Alicia Keyes AIDS Benefit "The Black Ball" in New York featuring Paul Simon and Whoopi Goldberg. His impressive client list includes Madonna, Kanye West, Michael Jackson, Outkast, P. Diddy, and Versace.

CONTACT:
Reid Johnson, publicist
323.937.2400
publicityprincess@yahoo.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Infinite Scope Entertainment PR

CONTACT: Reid Johnson, publicist, for Infinite Scope Entertainment PR,
+1-323-937-2400, publicityprincess@yahoo.com

Web site: http://www.arpproductions.com/
http://www.aidsresponsibility.org/

-------
Profile: intent