MTV Takes Over New York City With Vma Events, Concerts, Promotions And More Leading Up to the 2006 Video Music Awards On August 31st at 8 PM ET/PT

MTV Takes Over New York City With Vma Events, Concerts, Promotions And More Leading Up to the 2006 Video Music Awards On August 31st at 8 PM ET/PT

All-American Rejects, Rihanna, New Found Glory, Chamillionaire and Cartel to Perform at the VMA Kickoff Concert at Battery Park

MTV2 Presents a LIFEbeat Benefit Concert with MTV2 VMA Award Nominees Taking Back Sunday and 30 Seconds To Mars

250,000 VMA Metrocards Will Be Available At Select New York City Subway Stations and Much More

NEW YORK, Aug. 22 /PRNewswire/ -- MTV will take New York City by storm with the hottest events, concerts, promotions and more as the network, and the biggest names in music, get ready to bring back the 2006 MTV Video Music Awards to Radio City Music Hall on August 31st airing live at 8pm ET/PT.

The MTV "Video Music Awards" NYC promotions and events are as follows:

2006 VMA EVENTS AND CONCERTS:

TUESDAY, AUGUST 29th
VMA KICKOFF CONCERT
Battery Park -5pm

MTV will get the VMA festivities started with a special concert at Battery Park featuring performances by All-American Rejects, Rihanna, New Found Glory, Chamillionaire, and Cartel. Concert attendees will have the chance to win tickets to the 2006 Video Music Awards on August 31st. Tickets for this All- Ages event are free and will be available starting Thursday, August 24th at 12noon at the following locations: Tower Records (1961 Broadway), Tower Records (692 Broadway), and the MTV Store (Corner of 44th/Broadway). In addition, fans can also win tickets to this concert by listening to Z100 and Power 105.1. The VMA Kickoff Concert is sponsored by Verizon Fios. Limit 4 tickets per person.

WEDNESDAY, AUGUST 30th
MTV2 PRESENTS A LIFEbeat BENEFIT CONCERT
Webster Hall - 7pm

MTV2 will hold its annual concert to benefit LIFEbeat, The Music Industry Fights AIDS, the national nonprofit organization dedicated to reaching America's youth with the message of HIV/AIDS prevention. The MTV2 Presents A LIFEbeat Benefit concert will be held at Webster Hall (125 East 11th Street) on Wednesday, August 30th at 7pm ET. Performing at this year's concert are 2006 MTV2 Award nominees Taking Back Sunday and 30 Seconds to Mars and both bands will offer special fan ticket pre-sales on August 22nd. Tickets go onsale to the public August 23rd at 12 Noon. Tickets for the 16 and over concert are $40 for General Admission and are available at www.ticketweb.com / # (866) 468-7619. Limit 2 tickets per person.

2006 VMA PROMOTIONS:

VMA-NYC Microsite

MTV has produced the ultimate web destination to help fans keep up with the latest happenings in this year's MTV Video Music Awards. The site, www.vmanyc2006.com, will be "the site that never sleeps" as it provides a view of life in NYC and the VMA's through the eyes of the artists and of course, New Yorkers. Users can check out their favorite artists' hot spots in NYC via an interactive VMA map, download an exclusive "Vidget" that will update a user's desktop with the latest VMA news, check out all the hot events around NYC leading up to the VMAs, downloadable content, videos featuring messages from various VMA artists and all VMA Week restaurant promotions will live on the VMA-NYC Microsite. There's also a daily sweepstakes giving away limited edition VMA merchandise, and year-long subscriptions to Urge with one winner everyday for 14 days.

VMA Limited Edition Lyric T-Shirts

MTV has created very limited edition T-shirts featuring custom art using the lyrics from Video of the Year Nominee's and Performers songs including: Madonna, Christina Aguilera, Beyonce, Shakira, T.I., The Killers. Panic! at the Disco and more. These T-shirts will be distributed to fans around VMA Week events in NYC including the VMA Kickoff Concert. T-shirts will also be distributed to concert goers and lucky New Yorkers at city hot spots leading up the VMAs.

VMA Metrocards

Beginning Sunday, August 20th a total of 250,000 VMA Metrocards will be available at the following subway stations:

Times Square (7th Ave.) Grand Central
Rockefeller Center W.14th St. (7th Ave.)
W.72nd St. (Broadway) 149th St. & 3rd Ave.-Bronx
Main St. Flushing-Queens Utica Ave.-Brooklyn
Atlantic Ave.-Pacific St.-Brooklyn St.George Ferry-Staten Island
E.14th St. (3rd Avenue) E.68th St.(Lexington Ave.)

Arthur Ashe Kids Day / US Open
Saturday, August 26th - 10 am - 1pm

MTV will have a VMA booth at Arthur Ashe Kids' Day - the US Open's pre-tournament celebration for families - on Saturday, August 26th from 10am- 1pm. Attendees will be able to enjoy performances by Cheyenne from MTV's hit show, Teddy Geiger and Ne-Yo as well as enter to win a pair of tickets to the 2006 MTV Video Music awards. For tickets go to usopen.org or call 866-OPEN- TIX.

NYC Radio VMA Ticket Giveaways

Fans can listen to Z100/WHTZ and Power 105.1 /WWPR starting on Tuesday, August 22nd to win tickets to attend the 2006 VMAs. In addition, Z100 and Power 105.1 will be giving away tickets to the VMA Kick-Off Concert and will also broadcast live from the VMA Red Carpet on Thursday, August 31st.

VMA Restaurant, Bar and Club Promotions

These VMA promotions will take place beginning August 24th through August 31st. See complete listing of participating restaurants and venues below.

Bars, Clubs and Live Music Venues
40/40 Club
6 W. 25th St. Manhattan, 10010
(212) 832-4040. www.the4040club.com
Special MTV VMA themed-menu.

Ace of Clubs
9 Great Jones St. Manhattan, 10012
(212) 677-6963. www.aceofclubsnyc.com
Check out the website for live music calendar.

Bar None
98 Third Ave. Manhattan, 10003
(212) 777-6663. www.barnonenyc.com
For MTV VMA week Happy Hour will run noon-11pm.

Capone's
221 N. Ninth St. Brooklyn, 11211
(914) 426-1021. www.caponesbar.com
Free personal pizza with drink.

Chocolate Monkey
329 Flatbush Ave. Brooklyn, 11217
(718) 789-7896
Thurs. 8/24 - Funky Thursday open 6pm with DJ Show-Off and DJ Ozz.
Fri. 8/25 - Old School night with Ralph McDaniels and Ray DeJon.

Crobar
530 W. 28th St. Manhattan, 10001
(212) 629-9000. www.crobar.com
50% discount off cover on Fri. 8/25 or Sat. 8/26. (Must bring this
listing to redeem this offer.)

Cutting Room
19 W. 24th St. Manhattan, 10010
(212) 691-1900. www.thecuttingroom.com
Live music weekly.

Lotus
409 W. 14th St. Manhattan, 10014
(212) 243-4420. www.lotusnewyork.com
20% discount.

Mica Bar 51
252 E. 51st St. Manhattan, 10001
(212) 888-2453

Mica Bar 587
587 Third Ave. Manhattan, 10022
(212) 661-3181. www.micabar.com
Special MTV VMA themed dish.

The Den
2150 Fifth Ave. Manhattan, 10037
(212) 234-3045. www.thedenharlem.com
Popular signature song drinks offered at 50% off. (Ask host for details.)

Proof Bar and Grill
239 Third Ave. Manhattan, 10003
(212) 228-4200. www.proofnyc.com
Mon. 8/28 Test your pop-culture knowledge! Sign-up with teams to compete
in the Pop-Culture Trivia from 7-9pm. Happy hour everyday from 5-8pm.
Special MTV themed menu.

R & R
416 W. 14th St. Manhattan, 10014
(212) 675-1661. www.randrnyc.com
MTV VMA special drink for only $6.00.

Sapphire Lounge
249 Eldridge St. Manhattan, 10002
(212) 777-5153. www.sapphirenyc.com
No cover charge. (Must bring this listing to redeem this offer.) Special
MTV VMA themed menu.

Restaurants

Cargo Cafe
120 Bay St. Staten Island, 10301
(718) 876-0539
Special MTV VMA themed menu.

Carmine's Family Italian Restaurant
200 W. 44th St. Manhattan, 10036.
(212) 221-3800. www.carminesnyc.com
Signature cocktail served during MTV VMA week.

Chocolat Moderne
27 W. 20th St., Ste. 904-905. Manhattan, 10011
(212) 229.4797. www.chocolatmoderne.com
15% discount on purchase over $30 merchandise total available on-line with
promotional code: MTVZR11378. (Available 8/26-9/26)

Gabriela's Restaurant and Tequila Bar
688 Columbus Ave. Manhattan, 10025
(212) 961-9600. www.gabrielas.com
Signature cocktail served for MTV VMA week.

Galaxy Global Eatery
15 Irving Pl. Manhattan, 10003
(212) 777-3631. www.galaxyglobaleatery.com
10% discount

Ginger
1400 Fifth Ave. Manhattan, 10026
(212) 423-1111. www.gingerexpress.com
Special MTV VMA menu.

Good Enough to Eat
483 Amsterdam Ave. Manhattan, 10024
(212) 496-0163. www.goodenoughtoeat.com
Special MTV VMA menu.

Hip Hop Chow
129 Second Ave. Manhattan, 10003
(212) 674-2469. www.hiphopchow.com
10% discount. (Must bring this listing to redeem this benefit.)

Jezebel
630 Ninth Ave. Manhattan, 10036
(212) 582-1045. www.jezebelny.com
10% discount offer. Special MTV VMA menu.

Jive Turkey
441 Myrtle Ave. Brooklyn, 11205
(718) 797-1688. www.thejiveturkey.com
Special MTV VMA menu.

Katz's Delicatessen
205 E. Houston. Manhattan, 10547
(212) 254-2264. www.katzdeli.com
Playing MTV music.

Madiba Corporation
195 Dekalb Ave. Brooklyn, 11205
(718) 855-9190. www.madibarestaurant.com
Free dessert.

Miss Mamie's Spoonbread Too
366 W. 110th St. Manhattan, 10025
(212) 865-0700. www.spoonbreadinc.com
MTV VMA special dish, North Carolina BBQ ribs and fried chicken
combination dish. For vegetarians it's Norma's magnificent eggplant.

MoBay Restaurant
112 DeKalb Ave. Brooklyn, 11201
(718) 246-2800
17 W. 125th St. Manhattan, 10027.
(212) 876-9300. www.mobayrestaurant.com
Free glass of wine.

Uno Chicago Grill
55 Third Ave. Manhattan, 10003
(212) 995-9668.
391 Sixth Ave., Manhattan, 10014
(212) 242-5230 www.unos.com
15% discount.

Virgil's BBQ
152 W. 44th St. Manhattan, 10036
(212) 921-9494. www.virgilsbbq.com
Signature cocktail served for MTV VMA week.

Public transportation is encouraged to all local events.

The 2006 MTV Video Music Awards will air live ET / tape delayed PT on Thursday, August 31st at 8pm ET/PT from Radio City Music Hall in New York City. Hosted by Jack Black, the star studded show will also include appearances by Jennifer Lopez, Jessica Simpson, Chris Brown, Fall Out Boy, Rihanna, Jared Leto, Busta Rhymes, Shaun White, Ne-Yo, Missy Elliott, Cast of Jackass, Amy Lee of Evanescence, Lil Jon, and Nick Lachey. Beyonce, Justin Timberlake, Christina Aguilera, All-American Rejects, T.I., Panic! At The Disco, Ludacris and The Killers are scheduled to perform on the show and The Raconteurs will provide the soundtrack for the VMA's live throughout the evening. For more information, please go to www.vma.mtv.com

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV

CONTACT: Jeff Castaneda, MTV / MTV2, +1-212-846-6774,
jeff.castaneda@mtvstaff.com, or Melissa Barreto, MTV, +1-212-846-7226,
melissa.barreto@mtvstaff.com

Web site: http://www.mtv.com/

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