Interactive Television Networks, Inc. to Launch Setanta Sports

Interactive Television Networks, Inc. to Launch Setanta Sports

Partnership With Setanta Sports Delivers Live International Soccer and Rugby to ITVN Subscribers Nationwide

IRVINE, Calif., Aug. 16 /PRNewswire-FirstCall/ -- Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV) (ITVN) announced today the addition of an extensive lineup of popular European soccer and rugby programming from Setanta Sports. Setanta Sports is dedicated to live European soccer as well as the best of worldwide rugby.

"As ABC News reports, this year's World Cup viewership increased 65% as compared to the 2002 World Cup," said Charles Prast, CEO of ITVN. "Throughout the US, the popularity of soccer, rugby and other sports available on the Setanta Sports channel is growing. The availability of Setanta Sports on ITVN's award-winning service will increase the awareness of ITVN within a large and growing market of international sports enthusiasts."

Setanta Sports' programming features no less than 1,000 top-quality, live and short delay sports productions including more than 90 live matches this season from the Barclays English Premier League, the world's most prestigious soccer league, starting August 19, 2006. The network also telecasts the Euro 2008 qualifying matches; the UEFA Cup, the secondary, Europe-wide knock-out competition for Club sides; The Coca-Cola Cup; The French and Dutch national soccer leagues; and exclusive programming from Manchester United Television and Chelsea Television. Setanta Sports also has extensive rugby coverage, including Six Nations, Tri-Nations, Super 14 and others to be announced shortly.

Setanta Sports is available to ITVN subscribers at $14.95 per month. Subscribers receive a free ITVN set-top box with a 12-month commitment to Setanta Sports.

"The network is designed primarily, but not exclusively, for European expatriates living in the U.S. and those of European ancestry whose passion for popular national sports keep them connected to their country of origin," said Simon Green, Chief Executive, Setanta Sports North America. "With the growing interest in soccer in the U.S., Setanta Sports is confident it's European-style, on-air presentation and programming line-up will appeal to these new soccer fans, from all walks of life."

What is IPTV?

IPTV stands for Internet Protocol TV, which is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages, such as virtually limitless programming and on-demand content because only channels selected by consumers are delivered over home broadband networks. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content promotion integrated into the user experience. Best of all, IPTV offers true interactivity for the customer, allowing two-way communication with services comparable to the Web, creating a better environment for users, programmers and advertisers.

About Setanta Sports

In the United States, Setanta Sports is a 24-hour, digital pay TV network dedicated to European and international soccer and world-class rugby. It launched in the U.S. on April 26, 2005. Setanta Sports worldwide is a leading, international pay television broadcaster and the number two sports broadcaster in the United Kingdom. It provides top sports leagues and events to more than 60 million digital television homes globally and to commercial venues in six countries. Setanta Sports North America is owned by Dublin-based Setanta Sports, which operates pay television networks in the UK, Ireland, mainland Europe, North America, and Australia. The company's U.S. operations are based in San Francisco.

About ITVN

Interactive Television Networks Inc. is a vertically integrated provider of interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to the set-top-box installed in the consumer's home. Determined to remain the leader in IPTV, ITVN has invested heavily into making this a global product for people around the world. With its versatility and portability, ITVN will remain the customers' choice for IPTV entertainment. For more information visit www.itvn.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Interactive Television Networks, Inc.

CONTACT: Amy Orebaugh of Terpin Communications Group, +1-310-821-6100,
ext. 107, or cell, +1-310-420-2774, amy@terpin.com, for Interactive Television
Networks, Inc.; or Gillian Renault, +1-404-378-7259, or cell,
+1-678-662-4746, gillian@renaultpr.com, for Setanta Sports

Web site: http://www.itvn.com/

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