TMG's Men's Outdoors & Recreation to Broadcast Outdoors Enthusiasts Television Show - Gander Mountain Lodge

TMG's Men's Outdoors & Recreation to Broadcast Outdoors Enthusiasts Television Show - Gander Mountain Lodge

First Weekly Transactional TV Show Produced for National Outdoors Retail Store

DENVER and ST. PAUL, Minn., Aug. 16 /PRNewswire-FirstCall/ -- Turner Media Group (TMG), the leading provider of advanced, transactional media for television advertising, and its wholly owned subsidiary The Networks Group, announced today an agreement with outdoor retailer Gander Mountain Company (NASDAQ:GMTN) to launch Gander Mountain Lodge, the first nationally televised weekly transactional program offering hunting, fishing and outdoor products for sale to viewers and incorporating interactive trigger ads for iTV-enabled homes. Starting September 2006, Gander Mountain Lodge will broadcast a new episode to Men's Outdoors & Recreation (MOR) TV viewers each Monday with a repeat on Sunday.

Gander Mountain is the nation's largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Gander Mountain Lodge is an hour-long program featuring entertaining hosts and professional hunting guides who demonstrate approximately 15 products available for immediate purchase by viewers using TMG's signature transactional TV programming. In addition, viewers in iTV-enabled homes will be shown 30-second tune-in spots that enable them to use their remote to click a trigger, or on-screen prompt, and instantly be tuned to the Gander Mountain Lodge show on MOR.

"By integrating TMG's trigger ad technology that lets viewers learn more about the products they are seeing in advertisements, Gander Mountain Lodge is taking its retail stores into millions of living rooms across the country," said Marc Krigsman, president of TMG's The Networks Group. "We are pleased to bring our Men's Outdoors & Recreation viewers a program that complements the transactional nature of our enthusiast networks, where our viewers can connect with products and services that directly relate to their passion and to the programming they are watching."

"Gander Mountain is constantly seeking new ways to meet the needs of outdoor enthusiasts," said Mark Baker, CEO, Gander Mountain Company. "Using the pioneering TV technologies of TMG's Men's Outdoors & Recreation, we can transact and interact with the outdoors enthusiast at a level no one else in the outdoors TV market can duplicate. With virtually unlimited transactional capabilities, Gander Mountain Lodge provides a powerhouse TV opportunity to showcase and sell our high-quality outdoor products, such as archery equipment, fishing rods and reels, fieldwear, specialized tents, boots, sleeping bags and more. We also see Gander Mountain Lodge potentially changing the way we reach our target audience to brand our products and publicize store openings and promotions."

Produced by Men's Outdoors & Recreation in cooperation with Gander Mountain Company, the Gander Mountain Lodge program will be available to viewers nationwide via DISH Network satellite TV and select regional cable TV systems including Time Warner, Bright House, and others.

Men's Outdoors & Recreation (MOR) is a unique interactive TV channel that provides marketers a powerful tool to reach their core audience while giving viewers a transactional opportunity within a programming environment that is informative and enjoyable. MOR delivers 24 hours of transactional programming with popular outdoor enthusiast shows such as Scent-Lok's Dominant Predator, In Fisherman, Right Place Right Time, Alan Warren's Chevy Sportsman, Penns Woods, Summit's High Places, The American Outdoorsman, and Realtree Whitewater's Just Huntin'. More than 12 million MOR viewers currently have interactive TV capabilities via DISH Network. For more information on MOR or programming schedules, visit http://www.mensoutdoorsandrecreation.com/.

About TMG and The Networks Group

The Networks Group is a wholly owned subsidiary of Turner Media Group (TMG), a full-service, turn-key provider of interactive TV advertising, direct response programming and transactional TV. TMG represents advertising media in various formats on eight of TMG's targeted transactional TV channels: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America's Preview Channel and iShop TV. Comprised of two divisions, Turner Advertising Group and Turner Networks Group, TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors Comcast, Time Warner and Cox on a market-by-market basis. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, and Denver. Gary Turner Companies are not affiliated with Turner Broadcasting Systems, Inc. Visit http://www.turnermediagroup.com/.

About Gander Mountain Company

Gander Mountain Company (NASDAQ:GMTN), headquartered in Saint Paul, Minnesota, is the nation's largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company's owned brand. Focused on a "We Live Outdoors(R)" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 100 conveniently located Gander Mountain outdoor lifestyle stores in 18 states. For the nearest store location, call 800-282-5993 or visit http://www.gandermountain.com/.

Source: Gander Mountain Company

CONTACT: Marc Lumpkin of Turner Media Group, +1-303-378-2366,
MarcL@turnermediagroup.com; or Shannon Burns of Gander Mountain Company,
+1-651-325-4337, Shannon.Burns@gandermountain.com

Web site: http://www.gandermountain.com/
http://www.mensoutdoorsandrecreation.com/
http://www.turnermediagroup.com/

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