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Friday, August 04, 2006

'Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1

'Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1

OK Go's 'Invincible' Slated as Theme Song for NCAA Saturday Night Primetime Football on ABC

OK Go's 'Do What You Want' Featured in National JC Penny Ad Campaign

LOS ANGELES, Aug. 4 /PRNewswire/ -- Here they go again -- the ever-inventive men of OK Go have lensed another highly entertaining, low budget video to accompany their latest single from 2005's Oh No. In "Here It Goes Again" the quartet perform a synchronized treadmill routine -- and although no one was hospitalized during the making of this video, fans be forewarned, you may not want to try this at home. It is considerably trickier than the band's "A Million Ways" dance. VH1 (today it was #11 in The V Spot's Top 20 Countdown after only being on the channel for a short time) and FUSE have already added the new video, and in it's first two days on YouTube, the clip has been viewed over a staggering half million times and landed the titles of "most commented" and "most favorite." Yahoo's "The 9" also included it in their countdown yesterday. And, Technorati has the video rated as one of the most popular videos linked by blogs. Check out the video for "Here It Goes Again," on youTube.com or at:

Windows Media: http://doiop.com/okgo/higa/wm

Real: http://doiop.com/okgo/higa/real

Quicktime: http://doiop.com/okgo/higa/qt

With more than 9 million downloads thus far, OK Go's "A Million Ways" is the most downloaded video in music history. It launched the biggest music group to date on www.youtube.com, creating a viral sensation that garnered features in The Wall Street Journal, The New York Times, The Washington Post, NPR's "All Things Considered" and VH1's "Best Week Ever." While OK Go took "A Million Ways" to the airwaves, appearing on "The Tonight Show with Jay Leno," "Good Morning America, "Last Call with Carson Daly" and Fox's "MAD TV," everyone from Filipino schoolgirls to an Irish radio morning show team were busy posting their own versions of the dance on youtube.com, a phenomenon that inspired the band to create the OK Go Dances With You(Tube) Contest, in which hundreds of fans have sent in versions of the dance in hopes of winning a shot at performing live with the band. http://youtube.com/group/okgodance

OK Go's "A Million Ways," which was shot in their backyard for a mere $4.99 (the price of a videotape), will be screened later this month at the prestigious Edinburgh International Independent Film Festival and OK Go will perform with The Automatic at the associated Fringe Festival.

The band performs "Do What You Want," another hit single from Oh No, in television commercials for JC Penney's national back-to-school ad campaign and "Invincible" has been tapped to be a theme song for the NCAA Saturday Night Primetime Football games airing on ABC this fall. OK Go will perform on the Pontiac Garage stage in New York's Times Square as part of the NCAA Saturday Night Primetime Football launch event this month. They'll also play a special show in their newly adopted hometown of Los Angeles on August 29th at Safari Sam's as part of the Hollywood club's "Check Yo' Ponytail" series.

Upon its release last August, Alternative Press said "all 13 tunes on Oh No could rule rock radio" while Entertainment Weekly described it as "fresh slices of power-chord sunshine" and Time Magazine concluded that "A Million Ways" was "the catchy song of the summer." The album debuted at #1 on Billboard's Heatseekers chart (as did their 2002 self-titled debut). In the intervening year, OK Go -- comprised of Damian Kulash (vocals, guitar), Tim Nordwind (bass), Dan Konopka (drums) and Andy Ross (guitar, keyboards) -- have toured with Panic! At The Disco, She Wants Revenge, Kaiser Chiefs and numerous others. OK Go will tour Europe with Motion City Soundtrack this September. Dates for a fall headlining tour of the States will be announced shortly.

Source: Capitol Records LA

CONTACT: Bobbie Gale, Senior Director Publicity of Capitol Records,
+1-323-871-5118, Bobbie.Gale@capitolrecords.com

Web site: http://www.okgo.net/
http://www.myspace.com/okgo

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