Sean 'Diddy' Combs Unleashes the World's 50 Most Unforgivable on the French Riviera

Sean 'Diddy' Combs Unleashes the World's 50 Most Unforgivable on the French Riviera

Diddy and Sean John Fragrances Commemorate the #1 Success of 'Unforgivable' with a Two-Day Celebration in St. Tropez, France

NEW YORK, Aug. 4 /PRNewswire/ -- To celebrate the success of Sean Diddy Combs' Unforgivable Fragrance in North America and the UK, Estee Lauder and the international pop icon hosted a private, celebrity-filled dinner in St. Tropez aboard the Unforgivable Yacht (a.k.a The R.M. Elegant) followed by an after-affair at VIPs in St. Tropez. Mr. Combs also relocated his infamous White Party from the sands of the Hamptons to Nikki Beach in St. Tropez.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-ahttp://www.newscom.com/cgi-bin/prnh/20060804/NYF046-bhttp://www.newscom.com/cgi-bin/prnh/20060804/NYF046-chttp://www.newscom.com/cgi-bin/prnh/20060804/NYF046-dhttp://www.newscom.com/cgi-bin/prnh/20060804/NYF046-ehttp://www.newscom.com/cgi-bin/prnh/20060804/NYF046-f )

The dinner, held on an extravagant 300-foot private yacht, the R.M. Elegant, was an ultra-exclusive affair for 50 of the most Unforgivable people in the world, hand-picked by Mr. Combs. Following the dinner, the Unforgivable 50 were whisked from the yacht, in tenders, to an after-affair at VIPs with a luxe, leather gift box adorned with gold embossing containing the Unforgivable Eau de Toilette, After-Shave Balm, and After-Shave Pour. Attendees at Diddy's 50 Most Unforgivable included, Kim Porter, Penelope Cruz, John Demsey (President Sean John Fragrances), John Galliano, Anne Hathaway, Russell Simmons, Paris Hilton, Stavros Niarchos, Angie Everhart, Sarah Ferguson, Victoria Silvstedt, Tasha de Vasconcelos, Buzz Aldrin, George Hamilton, Ivana and Ivanka Trump, Terry Allen Kramer, Nabila Khashoggi, May Andersen, Janice Combs, Matthew Mellon, Serena Boardman, Nelle Hooper, Ron Burkle and Brandon Davis, among others.

To recuperate after a long night of partying, Diddy hosted his White Party at Nikki Beach in St. Tropez. Here guests relaxed and soaked in the St. Tropez sun while sitting atop their limited-edition Unforgivable towels and indulging in all-American BBQ fare and ice cream.

Unforgivable was launched in North America in February of 2006 and reached number one status in record-breaking time. The North American success was mirrored in the UK where it launched at Selfridges in June 2006 and enjoyed one of the biggest launches in the history of Selfridges. Unforgivable and the future of the brand continue to look promising with its upcoming international launch in the Spring 2007.

The Sean John Unforgivable scent exudes the energy, sexiness and elegance of Sean Combs. As an aficionado of scents himself, Sean Combs personally selected only the most premium and luxurious ingredients for his signature fragrance. The notes blend a combination of breathtaking, addictive and slightly dangerous essences.

The Unforgivable fragrance is available at Department and Specialty Stores across America and Canada. Suggested Retail Price for Sean John Unforgivable is $55.00 USD for 2.5 OZ and $75.00 USD for 4.2 OZ. In the UK Unforgivable is available at Selfridges with a suggested retail price of 35 pounds Sterling for 75 ML and 45 pounds for 125 ML.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-a
http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-b
http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-c
http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-d
http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-e
http://www.newscom.com/cgi-bin/prnh/20060804/NYF046-f
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Sean John Fragrances - Estee Lauder

CONTACT: Catherine Bomboy of Sean John Fragrances-Estee Lauder,
+1-212-965-6345, cbomboy@seanjohnfragrances.com; or Mariel Rittenhouse of Paul
Wilmot Communications, +1-212-206-7447, mrittenhouse@greatpress.com

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