Phoenix Marketing International Survey Finds ABC is the Most Watched Network By Affluent Households

Phoenix Marketing International Survey Finds ABC is the Most Watched Network By Affluent Households

RHINEBECK, N.Y., Aug. 4 /PRNewswire/ -- In a recent survey by Phoenix Marketing International's Affluent Marketing Service, findings reveal that among mainstream affluent households, the "big three" legacy networks, ABC (14%), NBC (13%) and CBS (12%), are the top three stations watched. But the very wealthy ($1 million + investable assets) are watching CBS (14%), NBC (11%) and Fox News (11%). It also seems that gender plays a role in choosing a network as well. Wealthy females prefer NBC (20%), followed by ABC (13%) and CNN (13%), whereas their male counterparts prefer ABC (14%) and CBS (13%).

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The data was collected in June 2006 via an online survey among a sample of affluent households with investable assets in excess of $250,000 and/or an annual income in excess of $150,000. The sample was weighted by age, income and investable assets to be representative of the true distribution of the 111 million U.S. households in the country. Currently, there are an estimated 23.6 million U.S. households that meet the definition of affluence.

About The Phoenix Affluent Marketing Service (AMS) Program

The Phoenix Affluent Marketing Service (AMS) program is a continuously fielded survey of affluent and high net worth households throughout the U.S., and provides an ongoing summary of affluent and high net worth household investment, financial and affluent lifestyle behaviors and attitudes.

For more information about the AMS program, contact David Thompson at 860.651.8400 or by email at David.Thompson@PhoenixMI.com. Or visit the Phoenix Marketing International web site at www.phoenixmi.com.

About Phoenix Marketing International

Phoenix Marketing International was founded in 1999 by Allen DeCotiis, Ph.D. and Martha Rea, MA. Phoenix is a privately held company. Phoenix has offices throughout the U.S. including New York, Detroit, Boston, Chicago, Los Angeles, Tampa and Miami. Phoenix was founded to integrate industry expertise, research, direct marketing, modeling, and multicultural expertise to help clients address their marketing needs. Through a combination of industry experience, research, marketing, analytic modeling and multicultural expertise, Phoenix partners with its clients to solve complex business issues and achieve significant returns on marketing investments.

Contact: Michelle Barile
Director of Marketing
845-876-8228, ext 310
Michelle.barile@phoenixmi.com

Photo: http://www.newscom.com/cgi-bin/prnh/20050214/NYM279LOGO
Source: Phoenix Marketing International

CONTACT: David Thompson of The Phoenix Affluent Marketing Service,
+1-860-651-8400, David.Thompson@PhoenixMI.com; or Michelle Barile, Director of
Marketing of Phoenix Marketing International, +1-845-876-8228, ext. 310,
Michelle.barile@phoenixmi.com

Web site: http://www.phoenixmi.com/

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