Diddy Signs With The Firm

Diddy Signs With The Firm

NEW YORK, Aug. 17 /PRNewswire/ -- Multi-talented impresario and pop culture icon Sean "Diddy" Combs has signed with managerial powerhouse The Firm for representation.

Diddy is currently gearing up for the release of his new album Press Play which drops October 17th on his own Bad Boy Records through the Atlantic label. The Firm and its entire team of managers will be working in tandem with Diddy and his team to further globalize the Diddy brand, paying special attention to Diddy's musical career as an artist and producer. Diddy will continue to be represented theatrically by Peter Safran.

"It is an honor and privilege for The Firm to be in business with Sean 'Diddy' Combs, a true pioneer in the world of entertainment," said Jeff Kwatinetz, CEO of The Firm. "He is an inspirational leader, a trendsetter in fashion, music and pop culture and a truly great artist. Whether it be as a producer, a musician, a performer, an actor or an entrepreneur, Diddy's unprecedented accomplishments are legendary. And, we believe that his best years and accomplishments are to come in the day's ahead. We look forward to helping build the Diddy brand worldwide, and are thrilled to be a part of Team Diddy. We are also excited to work hand-in-hand with his theatrical manager Peter Safran, as Diddy continues his expansion into film and TV."

"I am really looking forward to my partnership with The Firm, an artist friendly company known for putting its clients above all else, said Diddy. Jeff Kwatinetz, Peter Katsis, Constance Schwartz and the rest of the Firm have proven their abilities at guiding the careers of some of today's brightest and most talented artists. With The Firm on my team, I believe we will accomplish great success together."

Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group, is a multifaceted entertainment powerhouse. A Grammy-Award winning singer, actor, producer and fashion designer, he was recently declared one of "The 100 Most Influential People in the World" by Time Magazine for being a leader in the world of business. Combs oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.

The Firm, founded in 1997, currently represents such current chart-topping acts as Kelly Clarkson, Korn and Ice Cube as well as Cameron Diaz, Martin Scorsese, Taylor Hicks, Rachel Weisz, Leonardo DiCaprio, Snoop Dogg and Jennifer Lopez, among others.

Source: PMK-HBH Public Relations

CONTACT: Cindi Berger, or Jill Fritzo, or Bianca Bianconi, all of PMK-
HBH Public Relations, +1-212-582-1111

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