The Academy of Motion Pictures Arts and Sciences Appoints TBWA\Chiat\Day Los Angeles as its Advertising Agency of Record for 79th Academy Awards(R)

The Academy of Motion Pictures Arts and Sciences Appoints TBWA\Chiat\Day Los Angeles as its Advertising Agency of Record for 79th Academy Awards(R)

BEVERLY HILLS, Calif., Aug. 17 /PRNewswire/ -- The Academy of Motion Picture Arts and Sciences has appointed TBWA\Chiat\Day Los Angeles as its advertising agency of record for the 79th Annual Academy Awards telecast next February.

The appointment, announced by Director of Marketing Beth Harris, marks the first time that the Academy has hired an ad agency to produce a fully integrated promotional campaign for the Oscar(R) telecast. The campaign will include television, outdoor and print advertising.

"We are looking forward to a creative partnership with TBWA\Chiat\Day," said Harris. "The agency's creative reputation, coupled with its innovative approach to helping brands connect with audiences, was integral to our decision to work with them to create a campaign to promote the 79th Annual Academy Awards."

"This is a dream assignment," said Carisa Bianchi, president of TBWA\Chiat\Day Los Angeles. "The Oscars are one of the ultimate global brands with the power to capture people's imagination, and we are privileged to play a part in conveying the excitement and celebration of the Academy Awards."

TBWA\Chiat\Day is part of TBWA Worldwide. U.S. clients include Absolut, adidas, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti, Masterfoods, Nissan, Pennzoil, Sara Lee, Sprint-Nextel, PlayStation and Visa.

TBWA Worldwide (www.tbwa.com) is the most-awarded agency network in the world (The Gunn Report, 2005) and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.

TBWA Worldwide is a part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Academy Awards for outstanding film achievements of 2006 will be presented on February 25, 2007, at the Kodak Theatre at the Hollywood & Highland Center(R). The show will be televised live by the ABC Television Network.

Source: TBWA Worldwide

CONTACT: Jeremy Miller of TBWA Worldwide, +1-212-804-1162,
Jeremy.miller@tbwaworld.com; or Teni Melidonian of Academy of Motion Picture
Arts and Sciences, +1-310-247-3090, tmelidonian@oscars.org

Web site: http://www.tbwa.com/
http://www.omnicomgroup.com/

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