Walt Disney Internet Group Choses Buongiorno to Broaden Mobile Distribution Channel in Southern Europe

Walt Disney Internet Group Choses Buongiorno to Broaden Mobile Distribution Channel in Southern Europe

MILAN, July 3/PRNewswire/ --

- Buongiorno to Distribute Compelling Disney Content in Italy, Spain,
Portugal, Greece and Turkey

The Walt Disney Internet Group (WDIG) today announced a mobile
content agreement with Buongiorno (Italy, MTAX STAR: BNG), a leading
multinational company in the field of multimedia content for telephony and
digital channels. Under the terms of the deal, Buongiorno will make Disney
mobile content such as screensavers, wallpaper, ringtones and games available
to consumers across Italy, Spain, Portugal, Greece and Turkey. Content
includes Mickey Mouse and friends (e.g. Goofy, Minnie Mouse, Daisy Duck),
Disney Classics (e.g. Cinderella, Peter Pan, Snowwhite and the Seven Dwarfs),
Finding Nemo and The Lion King.

The acquisition of its license to distribute Disney-branded
value added services is the result of Buongiorno's well-established
reputation as a leading global content aggregator and distributor for mobile
entertainment services.

According to Informa, a leading international provider of
specialist information and services, the fast-growing mobile entertainment
market will be worth US$42.8 billion by 2010, of which US$11.2 billion will be
generated from mobile games.

Disney content will become part of Buongiorno's high-quality
and always updated portfolio of over 300,000 services and licensed contents,
marketed to a potential target of more than one billion wired and wireless
telephone users globally, through a multi-channel strategy that includes
direct distribution through the brand Blinko as well as through partnerships
with leading telecom companies and the most important media groups.

All of Disney's mobile content will be managed by Buongiorno
through B!3A, its proprietary technology platform conceived to design, build,
manage and provide high quality services to leading businesses and to mobile
consumers globally. B!3A provides a full-blown set of components that allow
performing all the main tasks to create a complete digital content
marketplace embracing content acquisition, presentation, delivery, reporting,
billing and CRM.

Source: Buongiorno Group

Buongiorno Group, Monica Montefusco, Global PR & Events Manager, Email: monica.montefusco@buongiorno.com

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