Hurray! Awarded Contracts to Upgrade China Unicom's Provincial WAP Portal Systems

Hurray! Awarded Contracts to Upgrade China Unicom's Provincial WAP Portal Systems

BEIJING, July 3 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, today announced that it has been awarded two separate contracts by China Unicom Guangdong and Shaanxi provinces to upgrade their provincial Wap portal systems, utilizing the company's proprietary service provisioning and management software VASPro. According to the contracts, existing VASPro software platforms in the two provinces will be upgraded to support approximately 1.4 million and 0.6 million concurrent users respectively.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

Commenting on this event, Hurray!'s Chairman and Chief Executive Officer, QD Wang, said, ''We are pleased to receive these two software contracts, despite their relatively small size. After delays for almost a year, we believe these contracts marked a pickup in mobile operators' activities to expand capacity on their wireless data infrastructure to accommodate continued user growth.''

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop and sell the VASPro software services to China Unicom; uncertainty regarding the future level of consumer demand for VASPro software in China; continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Manager
Tel: +86-10-6518-8989 x6806
Email: yfmeng@hurray.com.cn

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Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Manager of Hurray!,
+86-10-6518-8989 x6806, or yfmeng@hurray.com.cn

Web Site: http://www.hurray.com/english/home.htm

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