Playboy's Alta Loma Entertainment and the Players Network to Co-Produce 'Playboy's Women of Poker' TV Series

Playboy's Alta Loma Entertainment and the Players Network to Co-Produce 'Playboy's Women of Poker' TV Series

Ladies to Go All-in for the Chance to Take it ALL OFF!

LOS ANGELES, July 10 /PRNewswire/ -- Playboy's Alta Loma Entertainment announced today that it has commissioned the Players Network (BULLETIN BOARD: PNTV) to produce "Playboy's Women of Poker," a multi-part television series that will feature beautiful women competing to become members of Playboy's Poker Team and win all the perks that go along with it, including the potential of appearing in a Playboy Magazine pictorial.

Women interested in this unique opportunity should register on the Players Network website (www.playersnetwork.com) and then participate in one of five regional qualifying Texas Hold'em tournaments held throughout the United States at which time they will also do a test photo shoot. A total of thirty beautiful women who have what it takes to model for Playboy (six finalists from each of the five regionals) will win a trip to Las Vegas to compete in the televised finals. The six women who accumulate the most points through their poker and modeling skills at the final event will become members of Playboy's Poker Team, attend parties at the Playboy Mansion, and potentially appear in Playboy Magazine or on Playboy. com as Cybergirls. As members of Playboy's Poker Team, the winners will make public appearances, play in charity tournaments and participate in other promotional events.

Michael Berk, President of Production for the Players Network and creator of the series said, "The Playboy brand is hotter than ever. E! Entertainment's 'The Girls Next Door' is one of the hottest TV shows on air. And poker has never been hotter. The opportunity to combine Playboy and poker is a win/win situation for both companies."

Jason Burns, Vice President of Production for Alta Loma Entertainment said, "While Playboy often conducts searches for the most beautiful women in the world, this is the first time any woman who has dreamed of being part of Playboy can win her way in based not only on her physical assets, but also on her mental acuity and competitive skills. We very much look forward to this unique combination of a reality series and poker tournament."

About Alta Loma Entertainment

Alta Loma Entertainment is owned and operated by Playboy Enterprises, Inc., a brand-driven, international multimedia entertainment company. Alta Loma Entertainment produces programming suitable for all audiences for distribution across all platforms, including television series such as "The Girls Next Door," "Party at the Palms" and the documentary feature film "Bullets Over Hollywood."

About Players Network:

Players Network is a Media, Marketing and Merchandising Company focusing on the Gaming Lifestyle, producing and distributing original content for its own VOD Channel on Comcast in ten-million homes, for its Broadband Network at playersnetwork.com, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 10-year history of providing consumers with quality gaming lifestyle content, and the gaming industry with strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry.

Source: Playboy Entertainment Group, Inc.

CONTACT: Matt Kalinowski of Playboy Entertainment Group,
+1-323-276-4214, mkalinowski@playboy.com; or Mark Bradley of Players Network,
+1-702-895-8884

Web site: http://playersnetwork.com/

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