Peer Impact Announces Major Studio Motion Pictures and Television Shows Now Available From Twentieth Century Fox and Warner Bros. Entertainment

Peer Impact Announces Major Studio Motion Pictures and Television Shows Now Available From Twentieth Century Fox and Warner Bros. Entertainment

Peer Impact Now Offers Movies and Television for On-Demand Rental to Enhance Their Innovative Entertainment Network

Service Becomes First Legitimate P2P Model to Offer Content from Three Major Studios and First-Ever to Offer Major TV Shows for Download Rental

SARATOGA SPRINGS, N.Y., June 29 /PRNewswire/ -- Wurld Media, Inc. the creator of the legitimate peer-to-peer (p2p) service, Peer Impact, announced today that select movies and television titles from Twentieth Century Fox and Warner Bros. Entertainment are now available via digital download on their revolutionary entertainment network in the US market. This announcement follows Peer Impact's previously announced agreement, with NBC Universal to include their catalog of movie and television event titles for on-demand rental, also now available on the service, making Peer Impact the first p2p model to offer content from three major motion picture studios.

Another "first" in Peer Impact's video offering, launched today, is the availability of television episodes for rental from both the Twentieth Century Fox and Warner Bros. libraries. This unprecedented model allows consumers to download television shows such as The Loop, Firefly, The Dukes Of Hazzard and Babylon Five for a full 24-hour viewing period with prices as low as 99 cents per episode. Movie rentals are also available and include current and library titles for $2.99 to $3.99 through the service's new version of software platform, known as Peer Impact 3.0, which adds a video component to the already diverse content offering previously available.

As major content providers continue to address the growing demand for online distribution methods, Peer Impact presents a unique and innovative solution by enabling users to legally download and share licensed content while protecting both the license holders and the consumer. The addition of major movie and television titles is a true complement to Peer Impact's deep and diverse catalog of music and video games.

"This is another step in our overall strategy to bring the world's premiere content to our audience on emerging digital platforms," said Peter Levinsohn, President, Fox Digital Media. "Through this deal, we can enjoy the benefits of peer-to-peer technology, while offering yet another legitimate alternative to illegal pirate networks."

"People are increasingly turning to the Internet to view all forms of video, including episodic TV series and movies," said Jim Wuthrich, Senior Vice President, Digital Distribution. "Our association with Peer Impact continues to expand the number of options available to our fans to receive and view our content."

"With the inspired growth and continued expansion of the digital entertainment marketplace, it is important to address the concerns of content publishers and work with them to provide innovative, safe and legal channels to reach the consumer," said Gregory Kerber, chairman and CEO of Wurld Media. "We are thrilled to join forces with Twentieth Century Fox and Warner Bros. in addition to NBC Universal on this major initiative and look forward to announcing expanded services with these content partners in the future as we continue with our aggressive expansion of digital entertainment offerings."

Peer Impact provides a secure, high quality environment for rental and purchase of digital content, including music, video games, and with this announcement, for the first time, major film and television titles. For the benefit of both users and content publishers, all originating files are placed on the p2p network by Wurld Media, providing protection from corrupt, unwanted or illegitimate files.

As with all digital content traded over Peer Impact, users earn Peer Cash rewards for their participation in distributing videos on the network -- essentially acting as part of a virtual supply chain. Users can also earn for recommending video purchases to others. Peer Impact's unique "grid distribution" technology allows consumers to receive very large files at incredible speeds and their novel business model, allows users to earn cash back for acting as "paid redistributors" of content purchased over the network. Users simply leave their computers on and the Peer Impact software running, and if they are selected as a source of fulfillment for purchases on the network, they receive Peer Cash that may be used toward future purchases.

About Wurld Media, Inc.

Founded in September of 1999, Wurld Media Inc. is a privately held company based in Saratoga Springs, New York. In 2005, Wurld Media launched Peer Impact, the first legal peer-to-peer (p2p) network to have successfully secured distribution agreements with all four major record labels, as well as a growing list of leading independent music labels. The company is continuing to expand its service to include the leading publishers from the video game, motion picture and audio book industry to complement its existing digital media marketplace. Peer Impact is unique in that it offers users cash back for sharing approved content over its network. Members essentially act as "paid redistributors" of legal content and can earn credit toward future purchases of digital media through the Peer Impact network. For more information, please visit http://www.wurldmedia.com/ or http://www.peerimpact.com/.

About Fox Entertainment Group

Fox Entertainment Group (FEG) is a unit of News Corporation (NYSE:NWS)(NYSE:NWS.A). It is principally engaged in the development, production and worldwide distribution of feature films and television programs, television broadcasting and cable network programming. The Company's studios, production facilities and film and television library provide high-quality creative content, and the Company's broadcasting and cable networks provide extensive distribution platforms for the Company's programs. Fox Digital Media is a division of FEG dedicated to setting distribution strategy and licensing programming from all FEG divisions to new, digital outlets.

About Warner Bros. Home Entertainment Group

The Warner Bros. Home Entertainment Group was founded in 2005 to bring together all of the Warner Bros. Entertainment businesses involved in the digital delivery of entertainment content to consumers, including home video, online, wireless, games and anti-piracy and emerging technologies operations. WBHEG is a strategic recognition of the ongoing changes in the way consumers view entertainment product and seeks to maximize current and next-generation distribution scenarios to make the Studio's content available to audiences through as many channels, platforms and devices as possible.

Source: Wurld Media, Inc.

CONTACT: Taunia Kipp of Wurld Media, +1-518-691-1100,
tkipp@wurldmedia.com; or Paul Nichols of The Lippin Group, +1-323-965-1990,
pnichols@lippingroup.com, for Twentieth Century Fox; or Matthew Grossman of
Edelman Public Relations, +1-323-202-1061, Matthew.grossman@edelman.com, for
Warner Bros. Home Entertainment Group

Web site: http://www.wurldmedia.com/
http://www.peerimpact.com/

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