DHAP Digital Partners with TiVo to Showcase the 2007 Lexus ES 350 in the First-Ever Interactive DVR Advertising Application

DHAP Digital Partners with TiVo to Showcase the 2007 Lexus ES 350 in the First-Ever Interactive DVR Advertising Application

SAN FRANCISCO, June 29 /PRNewswire/ -- DHAP Digital announces the successful launch and extensive use of the Lexus Vehicle Configurator for the TiVo(R) Series2(TM) Digital Video Recorder. The Lexus Vehicle Configurator showcases the 2007 Lexus ES 350, allowing users to configure a vehicle, request an email or printed brochure about the vehicle, and locate a nearby dealer. The application leverages the sophisticated interactivity of the Build Your Lexus Configurator application DHAP developed for lexus.com and extends a subset of that functionality to an innovative new platform.

The Configurator is built on TiVo's Java-based Home Media Engine (HME), which enables developers to create robust consumer applications that run on TiVo's Series2 DVRs. Running under TiVo's "Music, Photos, Products And More" menu, the application invites TiVo users to learn more about the Lexus ES 350 without interrupting the television viewing experience as traditional advertising does. By creating an "opt-in" advertising experience, Lexus ensures users can fully engage with the information and return to it as they choose.

"We're always looking for innovative new touchpoints to interact with Lexus owners and enthusiasts," said Deborah Meyer, Lexus Vice President of Marketing. "Our configurator products, both on the web and on TiVo, provide us the opportunity to have a more sophisticated conversation with our customers in their own environment and at their own pace."

"We were pleased to work with Lexus to develop the TiVo Configurator," said Philip Dzilvelis, President of DHAP Digital. "DHAP and Lexus share a passion for creating exciting new experiences, and we approached that challenge with intelligent project management and agile development techniques. We were also pleased to work with such a broad and talented team of partners -- TiVo, Lexus agency of record TeamOne and fulfillment partner Rastar contributed valuable input and helped enable us to extend the Configurator to a new platform."

The Lexus TiVo Configurator provides seamless integration with the Lexus Dealer Locator and Lexus Sales Lead Processor web services, also developed by DHAP Digital, and introduces a key subset of the web-based configurator features to the TiVo audience. As part of the development process, DHAP also utilized and extended TiVo's Java Bananas User Interface (BUI) toolkit.

Robin Pisz, Lexus National Interactive and Relationship Marketing Manager, adds "We rely on DHAP's expertise in doing things that have never been done before and doing them absolutely meticulously. The TiVo Configurator is an exciting new venture for us and we're pleased that customers have responded so positively to our initial efforts. We look forward to collaborating with DHAP to provide increasingly rich interactive experiences to Lexus customers and enthusiasts in the future."

The Lexus TiVo Configurator debuted in mid-May 2006 and is available to TiVo's Series2 DVR Broadband subscribers.

About DHAP Digital, Inc.

DHAP Digital, Inc. (http://www.dhapdigital.com/) develops, implements, maintains and supports custom Internet-based software solutions and back-end technologies that help clients to achieve their business goals. DHAP Digital's project managers, architects and developers assist with the strategic evaluation, selection and deployment of technology; designing, building and deployment of custom application software; and integrating with off-the-shelf and legacy proprietary systems. The company has an impressive record of delivering solutions to Fortune 500 and other corporate customers across a wide spectrum of industries. DHAP Digital serves as a partner amongst their clients' trusted advisors and vendors in the areas of strategic technology consulting, application and systems architecture, software and system development, quality assurance testing, systems deployment, and internet application infrastructure support. DHAP Digital is a profitable, privately-held company in business since 1998. For more information, visit http://www.dhapdigital.com/.

About Toyota Motor Sales (TMS), U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, Series2, "TiVo, TV your way," Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

Contact:
Judith Zissman
DHAP Digital, Inc.
415.962.4927

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: DHAP Digital, Inc.

CONTACT: Judith Zissman, DHAP Digital, Inc., +1-415-962-4927, for DHAP
Digital, Inc.

Web site: http://www.dhapdigital.com/

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